FILA launched their Mindblower footwear collaboration with Sneaker Lab in DTLA. Thanks to Sneaker Lab for the opportunity to film and be apart of this launch. Their store looks absolutely amazing and you should go check them out if you ever in DTLA. They are located at 721 S Los Angeles St.
FILA chose Sneaker Lab to collaborate on their re-release of the Mindblower shoe originally released in 1995. Mindblower 2.0 was a collection of footwear collaborations from 50 different boutique brands around the world. Some collaborators included Pink Dolphin, Kinfolk, Lafayette, and of course Sneaker Lab.
On top of collaborating on a shoe, Sneaker Lab hosted the West Coast event at their DTLA store. This included influencers, artists and all the DTLA creative regulars.
Here are some quick shots we took of the event and the footwear:
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