In the digital age, video marketing has taken center stage, proving to be a game-changer for small businesses. From a significant surge in brand awareness to a promising increase in lead generation and sales, the power of video can’t be overstated. In our latest deep dive, we explore the top video marketing trends of 2023 that are set to revolutionize the way small businesses connect with their audiences. We’ll look at the rise of live video, the authenticity of behind-the-scenes footage, the importance of search-optimized content, and the dominance of vertical video. But here’s the kicker: there’s one more trend we’ve yet to reveal, a trend that could potentially outshine all the others…
Are you a small business owner who can’t figure out the hype around video marketing? Do you feel like you’ve been left in the dust while everyone else is talking about their TikTok duets with Dwayne “The Rock” Johnson? Well, here’s your golden ticket into the video marketing Wonkaland.
In 2020, digital video consumption grew by a whopping 3.2%, bringing the total number of viewers to an astounding 244.4 million. Video marketing isn’t just the new kid on the block anymore; it’s the head honcho, the big cheese, the queen bee. And if you’re running a small business, you can’t afford to ignore its potential for bolstering brand awareness, driving leads, and boosting sales.
In this article, we’ll dive into the biggest video marketing trends of 2023 and how your business can ride these waves to digital stardom.
Video Marketing: More Than Just Viral Cat Videos – According to a Wyzowl survey, businesses that incorporate video marketing have seen an array of benefits, from increased brand awareness and lead generation to reduced support calls and enhanced user understanding of products and services. 86% of businesses have already jumped on this bandwagon, and if you’re not one of them, it’s time to lace up your boots and start the climb.
Top Video Marketing Trends for 2023: Here’s the Lowdown…
Live Video: Not Just for Reality TV – Live video has exploded in popularity, with platforms like Facebook, Twitter, and TikTok leading the charge. But it’s not just about sharing your lunch or doing the latest dance challenge. It’s about real-time engagement with your audience, whether it’s showcasing a product, hosting interviews, or just giving your followers a peek behind the curtain.
Behind-The-Scenes Videos: Show ‘Em What You’re Made Of – Speaking of peeks behind the curtain, behind-the-scenes (BTS) videos are making a splash in 2023. Consumers are craving authenticity, and there’s no better way to show your brand’s true colors than by giving your audience a look at the people and processes that make your business tick.
Search-Optimized Videos: Get Found or Go Home – Video SEO isn’t new, but it’s more important than ever. By optimizing your videos for search, you can skyrocket your visibility and reach more potential customers. Remember: consistency is key, keywords are your friends, and a strong CTA can be the difference between a view and a conversion.
Vertical Video: Forget Widescreen, Go Upright – With the rise of TikTok, Instagram Reels, and YouTube Shorts, vertical video has become the new normal. It’s immersive, mobile-friendly, and opens up a whole new world of creativity for your content. Don’t be afraid to experiment with different formats and styles, and consider working with influencers to maximize your reach.
In the ever-evolving world of digital marketing, video has emerged as a dominant force. By embracing the top video marketing trends of 2023, small businesses can carve out a significant piece of the digital pie. It’s time to step up your game and unlock the unparalleled potential of video marketing. After all, a picture may be worth a thousand words, but a video… that’s priceless.