Mastering Vertical Video For Your Advertising Strategy

Let’s cut to the chase, folks: video marketing is no longer the next big thing—it’s THE thing. The beast of marketing evolution has unveiled its newest, shiniest tool: vertical video. And yes, it’s as monumental as it sounds. In this day and age, this isn’t just an option; it’s a necessity. It’s the golden ticket, the Michael Jordan of advertising. The question is, are you ready to play the game?

TikTok, Instagram Reels, YouTube Shorts—these aren’t just teeny-bopper time wasters, these are the Holy Trinity of vertical video marketing. So, buckle up, entrepreneurs. We’re going on a deep dive into the world of vertical video and how you can wield its power to boost your small business.

Vertical Video: Your Advertising MVP

A picture is worth a thousand words, but a video? That’s priceless. Especially in vertical form. It’s the new canvas for your creative genius. Want to reach a diverse, tech-savvy audience? TikTok’s your ticket. Looking to leverage the power of ecommerce? Instagram Reels is your best buddy. Want to charm the B2B crowd? YouTube Shorts has got your back.

Each of these platforms is more than just a passing fad; they’re unique ecosystems teeming with potential customers. And the best part? You can essentially use the same creative across all three platforms, each offering its own flavorful cocktail of targeting options.

The Vertical Video Face-Off: TikTok, YouTube Shorts, and Instagram Reels

  1. TikTok for B2B: “But executives don’t use TikTok,” I hear you protest. True, but guess who does? The people influencing those executives. You don’t need to reach the top directly. Just charm the gatekeepers with your irresistible product, and let them do the climbing.
  2. YouTube Shorts: If you’re already on YouTube, adding Shorts to your repertoire is as easy as putting on pants in the morning. Sure, they’re called ‘shorts,’ but ironically, the watch times here are typically longer. Consider it the bonus round of your advertising campaign.
  3. Instagram Reels: Picture this: More engagement, less cost. Sound good? That’s Instagram Reels for you. It’s like the cool new kid on the block; people just can’t help but interact.


To Trend or Not to Trend: That Is the Question

Should you jump on the latest dance trend or stick to creating compelling ads? Well, it depends. Big brands can easily ride the wave of trends due to their existing fan base. For small businesses, it’s a bit like playing the lottery. But fear not! Because compelling ads? Those are your bread and butter. They’re the classic black dress of marketing—always in style, always attention-grabbing.

The Future Is Here, and It’s Vertical

Vertical video isn’t just the flavor of the month—it’s the entire buffet. YouTube Shorts, TikTok, Instagram Reels, these are your keys to the kingdom of future advertising. But remember, these aren’t one-size-fits-all solutions. Your approach needs to be as unique as your business. Tailor your strategy to each platform, and you’ll be reaping the benefits before you can say ‘action.’


Alright, small businesses, time to stop playing small. Vertical video is your ticket to the big leagues. Whether it’s TikTok, Instagram Reels, or YouTube Shorts, understanding each platform’s unique features can supercharge your advertising efforts. But

remember, it’s not just about following trends; it’s about creating compelling content that resonates with your audience. So, grab your gear, entrepreneurs. The future of advertising is vertical, and it’s time for you to rise to the occasion.

This is the year of vertical video. Embrace it, master it, and watch your small business thrive in the dynamic, ever-evolving landscape of marketing. After all, the future is looking up—literally!