Mastering Vertical Video: Your 2023 Advertising Strategy
Let’s cut to the chase, folks: video marketing is no longer the next big thing—it’s THE thing. The beast of marketing evolution has unveiled its newest, shiniest tool: vertical video. And yes, it’s as monumental as it sounds. In 2023, this isn’t just an option; it’s a necessity. It’s the golden ticket, the Michael Jordan of advertising. The question is, are you ready to play the game?
TikTok, Instagram Reels, YouTube Shorts—these aren’t just teeny-bopper time wasters, these are the Holy Trinity of vertical video marketing in 2023. So, buckle up, entrepreneurs. We’re going on a deep dive into the world of vertical video and how you can wield its power to boost your small business.
Vertical Video: Your 2023 Advertising MVP
A picture is worth a thousand words, but a video? That’s priceless. Especially in vertical form. It’s the new canvas for your creative genius. Want to reach a diverse, tech-savvy audience? TikTok’s your ticket. Looking to leverage the power of ecommerce? Instagram Reels is your best buddy. Want to charm the B2B crowd? YouTube Shorts has got your back.
Each of these platforms is more than just a passing fad; they’re unique ecosystems teeming with potential customers. And the best part? You can essentially use the same creative across all three platforms, each offering its own flavorful cocktail of targeting options.
The Vertical Video Face-Off: TikTok, YouTube Shorts, and Instagram Reels
To Trend or Not to Trend: That Is the Question
Should you jump on the latest dance trend or stick to creating compelling ads? Well, it depends. Big brands can easily ride the wave of trends due to their existing fan base. For small businesses, it’s a bit like playing the lottery. But fear not! Because compelling ads? Those are your bread and butter. They’re the classic black dress of marketing—always in style, always attention-grabbing.
The Future Is Here, and It’s Vertical
Vertical video isn’t just the flavor of the month—it’s the entire buffet. YouTube Shorts, TikTok, Instagram Reels, these are your keys to the kingdom of future advertising. But remember, these aren’t one-size-fits-all solutions. Your approach needs to be as unique as your business. Tailor your strategy to each platform, and you’ll be reaping the benefits before you can say ‘action.’
Alright, small businesses, time to stop playing small. Vertical video is your ticket to the big leagues. Whether it’s TikTok, Instagram Reels, or YouTube Shorts, understanding each platform’s unique features can supercharge your advertising efforts. But
remember, it’s not just about following trends; it’s about creating compelling content that resonates with your audience. So, grab your gear, entrepreneurs. The future of advertising is vertical, and it’s time for you to rise to the occasion.
2023 is the year of vertical video. Embrace it, master it, and watch your small business thrive in the dynamic, ever-evolving landscape of marketing. After all, the future is looking up—literally!
Welcome, all you trailblazing keyboard warriors, to the 2023 guide for crafting that winsome content that’ll send your readers into a tizzy and rocket your blog to stratospheric heights. Armed with this definitive guide, you’ll discover the secret sauce to creating a blog so irresistibly engaging, it’ll make you the envy of the blogosphere, generate leads like a charm, turbocharge your search rankings, and turn you into a veritable oracle of wisdom. Ready to razzle-dazzle? Let’s blow the doors off this joint!
On Your Marks, Get Set, Goals! We’re in the business of making your blog work like a Swiss watch for your company. Align that content with your business’s growth ambitions and make it all about solving those pesky problems that keep your audience up at night. Before you know it, you’ve got goals begging to be crushed and a flurry of killer ideas ready to roll.
It’s all about co-ordination. Your content strategy should be harmoniously in sync with your growth objectives, and your focus should be laser-sharp on helping your audience sleep better at night. For a content strategy that hits the mark, use data – customer feedback, market research, web analytics – to understand your audience. Craft content that’s tailor-made to their needs, and you’ll be the belle of the blogosphere.
Get Up Close and Personal Listen up folks, your content’s about to get a whole lot more personal. You’re going to speak your audience’s language, walk in their shoes, and feel their pain. You’ll know them so well, you could almost be them. And boy, will they love you for it!
It’s time to don your detective hat and dive deep into the psyche of your target personas. Get to grips with their challenges, feel their pain, and get a clear view of what their goals look like. Then, you’ll be able to craft content that hits them right where they live.
Evergreen Dream Team Are you ready to build your content fortress with the help of the mighty evergreen topics? These are your pillars, your foundations, your blog’s eternal guard against irrelevance. Now, couple that with a dash of trend and voila! Your content is not only evergreen but also as fresh as a daisy.
Build a Content Cathedral Resist the urge to regurgitate everything in one messy brain dump. Instead, construct a well-architected blog post, replete with templates, outlines, and headers. You’ll create a dazzling structure that’ll have readers gasping in awe, and coming back for more!
The Gift of Action It’s all about giving your audience something they can use. Break down your knowledge into manageable, actionable chunks. Offer resources and tools. This way, your readers walk away not only enlightened, but empowered.
Data or Bust Vague isn’t going to cut it. Not here. Not in this game. Your content needs the backbone of solid, reliable data, gleaned from trusted sources. So next time you make a claim, back it up with some hard, cold facts.
The Magic of SEO This is where the real fun starts. With the power of SEO at your disposal, your blog will rise to the top of search rankings like cream. Get busy with keywords, craft a killer backlink strategy, and optimize your content until it shines.
Consistency Is King And finally, my friends, it’s time to whip out that editorial calendar and plan like a pro. When it comes to publishing content, consistency isn’t just key, it’s the whole damn lock!
So there you have it – the holy grail of blog content creation. Keep these strategies in your arsenal and make sure to share this with your friends and peers.
Quick Summary: Key strategies include aligning content with business goals, understanding your target audience, prioritizing evergreen content, staying focused on the main point, embracing niche topics, connecting niche topics to broader struggles, organizing blog posts effectively, offering actionable steps and resources, backing up claims with data, citing sources properly, using SEO strategically, focusing on long-term organic traffic, refreshing old content, promoting content on relevant social platforms, and maintaining a consistent posting schedule. By implementing these strategies, bloggers can create content that resonates with their audience and sets their business up for success.
Welcome to the 2023 guide for crafting winning content…
that will engage your readers and elevate your blog to new heights. In this informative article, I will provide a comprehensive overview of strategies to create a successful blog that benefits your brand by generating leads, boosting search rankings, and establishing credibility.
Here is an overview of the key points:
By following these best practices, you can build a successful blog that reaches millions. Let’s dive into the details of each point:
Make your blog posts work for your company. Align your content with your business’s growth goals and make it all about solving your audience’s problems. After a couple of productive meetings, you’ll have goals to crush and ideas to match.
To ensure your blog posts contribute to your company’s success, it is essential to align your content strategy with your business’s growth objectives. By focusing on addressing your audience’s pain points, you can create informative, valuable, and problem-solving content that drives results.
Begin by conducting strategic planning sessions with your team to identify key growth goals and brainstorm content ideas that cater to those objectives. This collaborative approach will not only bring a diverse range of perspectives but also foster a sense of ownership among team members.
Incorporate a thorough understanding of your target audience into your content creation process. Utilize market research, customer feedback, and web analytics to gain insights into their needs, preferences, and behavior patterns. This will allow you to tailor your content to their specific requirements, enhancing its relevance and effectiveness.
Additionally, keep track of your content’s performance through measurable metrics such as engagement, conversion rates, and website traffic. Regularly review and analyze these metrics to identify areas for improvement and to adjust your content strategy accordingly. This data-driven approach ensures that your content remains aligned with your company’s goals while consistently delivering value to your audience.
Wanna make your content a hit? Get up close and personal with your audience. Create content that speaks to your target personas and their pains, challenges, and goals. Understand who they are, and you’ll have them hooked.
To create content that resonates with your audience, it’s crucial to develop a deep understanding of your target personas. By focusing on their specific pain points, challenges, and aspirations, you can craft content that speaks directly to them, fostering engagement and loyalty.
First, conduct thorough research to identify your audience’s demographics, psychographics, and behavioral traits. Utilize surveys, interviews, social media interactions, and web analytics to gather information about their preferences, needs, and interests. This comprehensive understanding will enable you to create highly targeted content that effectively addresses their concerns and desires.
Next, develop relatable and authentic content by incorporating storytelling and real-life experiences. Share your brand’s journey, lessons learned, and customer success stories to create an emotional connection with your audience. This personal touch not only humanizes your brand but also helps your audience identify with your content, increasing its overall impact.
Furthermore, engage in conversations with your audience by encouraging comments and feedback on your content. Respond to their queries, acknowledge their input, and utilize their suggestions to enhance your content strategy. This active engagement not only strengthens your relationship with your audience but also positions you as a reliable and caring brand.
Don’t just chase trends; prioritize evergreen content with a buzzy twist. Think of your evergreen topics as pillars that support your blog’s content castle. This way, your content will remain relevant, shareable, and, dare I say, legendary.
While keeping up with current trends is essential, it’s equally important to prioritize evergreen content as the backbone of your blog. Evergreen topics serve as pillars that ensure your content remains relevant, shareable, and impactful over time.
To create an evergreen dream team, start by identifying topics that have enduring relevance and interest to your target audience. These subjects typically address fundamental challenges, provide practical advice, or share timeless insights that retain their value long after publication.
Once you’ve established your evergreen topics, infuse them with a contemporary twist by incorporating current industry developments, recent case studies, or updated research. This innovative approach keeps your content fresh and engaging, while also demonstrating your expertise and thought leadership in your field.
Additionally, maintain your evergreen content’s relevance by regularly updating it with new information, insights, and examples. This not only ensures that your content stays current and accurate but also improves its search engine visibility, driving organic traffic to your blog.
Don’t let your content pirouette into oblivion with too many personal anecdotes. Stay focused on your main point and express it multiple times from beginning to end. After all, your readers are here for the show, not the intermission.
To ensure your content effectively conveys your message, it’s crucial to maintain a clear focus throughout your writing. While personal anecdotes can add relatability and authenticity, excessive use can detract from your main point, leaving readers confused or disengaged.
Begin by outlining your content’s structure before writing, clearly defining the central idea, supporting points, and conclusions. This roadmap will help you stay on track, preventing unnecessary tangents that can dilute your message and lose your readers’ attention.
As you write, keep your target audience in mind and consistently address their needs, challenges, and goals. This focus will help you create content that is directly relevant and engaging, ensuring your readers find value in your writing.
Incorporate personal anecdotes sparingly and ensure they support your main point or provide additional context. This approach adds depth to your content without overshadowing the primary message or overwhelming your readers.
Finally, reinforce your main point throughout your content, particularly in the introduction, body, and conclusion. Reiteration helps to emphasize the key takeaways and ensures that your message is clearly understood by your readers.
Broad topics are so last season. Embrace your inner specialist and craft content around your company’s niche. Remember, it’s not about capturing everything, but about creating quality content that resonates.
In today’s content-saturated world, generic topics often struggle to make an impact. To stand out, embrace your company’s unique niche and create specialized content that resonates with your target audience.
Begin by identifying your company’s core competencies, industry expertise, and specific areas where you can offer valuable insights. This process will help you uncover your unique selling points and provide direction for your content strategy.
Next, conduct comprehensive research on your target audience and their specific needs, challenges, and preferences within your niche. This understanding will enable you to develop tailored content that addresses their concerns, positions you as an authority, and fosters brand loyalty.
To further refine your focus, consider utilizing long-tail keywords and addressing niche-specific questions in your content. This approach not only improves search engine visibility but also helps you attract a highly targeted audience seeking in-depth information on specialized topics.
Additionally, ensure that your niche content maintains a high standard of quality, relevance, and value. Invest in thorough research, fact-checking, and editing to guarantee that your content reflects your company’s expertise and commitment to excellence.
Niche topics are fab, but don’t forget to link them to your reader’s broader struggles. Understand the stakes and consequences they face, and you’ll be their content hero.
While niche content is instrumental in showcasing your expertise, it’s essential to link these specialized topics to your reader’s overarching challenges. By understanding their broader struggles and the consequences they face, you can create content that is both focused and highly relevant.
Start by analyzing your target audience’s key pain points and the context in which they operate. Consider industry trends, market dynamics, and competitor landscape to grasp the challenges and opportunities your readers face daily.
Next, identify the intersection between your niche topics and your audience’s broader concerns. This will enable you to create content that not only delves into specialized subjects but also addresses the larger issues that impact your readers’ personal or professional lives.
As you develop your content, highlight the real-world implications of your niche topics. Demonstrate how your insights can help readers overcome obstacles, capitalize on opportunities, or make informed decisions. This practical approach makes your content more actionable and valuable.
Additionally, incorporate case studies, testimonials, or success stories to illustrate the tangible benefits of applying your niche expertise to their broader struggles. These real-life examples can reinforce your message and boost your credibility as a content hero.
Resist the urge to brain dump, and construct a well-organized blog post instead. Use templates, outlines, and headers to create a dazzling structure that’ll have readers gasping in awe.
Creating a well-organized blog post is crucial for retaining your readers’ attention and ensuring your content is easily digestible. Just like building a cathedral, a solid structure is essential for an impressive and engaging end result.
Begin by using templates or outlines to map out your content’s structure. Clearly define your introduction, main points, supporting arguments, and conclusion. This pre-planning phase will help maintain coherence and flow in your writing, making it easier for readers to follow your argument.
Incorporate headers and subheaders to break up large blocks of text and visually organize your content. These signposts guide your readers through the post, making it more accessible and less intimidating. Moreover, they improve your content’s readability and help with search engine optimization (SEO).
Utilize bullet points and numbered lists to present information concisely and clearly. These formatting tools make complex or data-heavy content more manageable, allowing readers to quickly grasp your key takeaways.
Ensure smooth transitions between paragraphs and sections, maintaining a logical flow throughout your post. This cohesion will keep your readers engaged and help them better understand the relationships between various points.
Don’t leave your audience empty-handed. Offer actionable steps and resources, ensuring your readers walk away with a treasure trove of practical knowledge.
Providing actionable steps and resources in your content is essential for ensuring your audience derives real value from your writing. By offering practical knowledge, you empower your readers to apply your insights in their personal or professional lives, enhancing their trust in your brand.
Start by breaking down complex ideas or strategies into smaller, manageable steps. This approach simplifies the implementation process and makes your content more approachable for readers of varying skill levels.
Include specific examples, case studies, or personal experiences to illustrate your actionable steps in a real-world context. These tangible illustrations make your content more relatable and provide readers with a clear blueprint for success.
Offer resources, tools, or templates that can assist your readers in applying your insights. These practical aids can save them time and effort, further demonstrating your commitment to their success.
Encourage your audience to set realistic and measurable goals based on the actionable steps you provide. This fosters a sense of accountability and motivates them to apply what they’ve learned.
Finally, invite your readers to share their experiences, challenges, or successes in implementing your advice. This open dialogue can foster community engagement and provide valuable feedback for refining your content strategy.
Don’t settle for vague statements. Back up your claims with cold, hard facts that’ll leave your audience gasping for more. Use sources like Pew Research Center or Marketing Sherpa to make your arguments as compelling as a Netflix cliffhanger.
To craft compelling content, it’s crucial to support your claims with robust data and research. Including credible facts and figures not only strengthens your arguments but also enhances your reputation as a reliable and trustworthy source of information.
Begin by conducting thorough research using reputable sources like Pew Research Center, Marketing Sherpa, or academic journals. These platforms offer reliable, data-driven insights that can substantiate your claims and provide your readers with valuable context.
When presenting data, use clear and concise language to ensure your readers can easily understand your point. Visual aids, such as graphs or infographics, can also help convey complex information in a digestible format.
Cite your sources meticulously, providing proper attribution and linking to the original material whenever possible. This practice not only demonstrates your commitment to accuracy but also allows your readers to explore the data further if they wish.
Be mindful of potential biases or limitations in the data you present, acknowledging any potential caveats to maintain transparency and credibility.
Finally, incorporate data and statistics throughout your content in a balanced manner, using them to support your arguments without overwhelming your readers.
Plagiarism isn’t just for college freshmen. Avoid the dreaded copy-and-paste trap and learn to cite your sources like a scholarly connoisseur.
Proper citation is critical for maintaining credibility and avoiding plagiarism in your content. By citing your sources like a pro, you not only give credit to the original authors but also provide your readers with the opportunity to explore the cited material further.
Follow these steps to ensure you’re citing sources correctly:
Get your content noticed with the power of SEO. Research keywords, craft a backlink strategy, and optimize your content to make sure your blog is the first thing your audience sees when they hit “search.”
Maximizing your content’s visibility is crucial for attracting and engaging your target audience. By harnessing the power of SEO, you can optimize your blog posts to ensure they rank higher in search results and capture your readers’ attention.
Don’t sweat the short-term traffic. Instead, focus on the long-term benefits of organic traffic. After all, Rome wasn’t built in a day, and neither is a successful blog.
Stale content is like expired milk – nobody wants it. Avoid the “yuck” factor by giving your older posts a facelift. Collaborate with your SEO team to inject fresh insights, and voilà – you’re back in the spotlight.
Share your revamped masterpiece across social platforms to conquer the digital stage. Channel your inner reader persona, and strategically showcase your content on platforms they adore. Tailor your promotion to platform vibes – think Instagram Stories for trendy tips and LinkedIn for deep dives.
Effectively promoting your content on social platforms is crucial for increasing engagement and reaching a broader audience. By understanding your target reader persona and adapting your promotion to each platform’s unique characteristics, you can optimize your content’s visibility and impact.
Bust out that editorial calendar and plan your posts like a pro. Use tools like Google Calendar to nail down a schedule, and you’ll be hitting those high notes in no time.
Maintaining a consistent posting schedule is vital for building credibility, retaining your audience’s interest, and fostering a successful blog. An editorial calendar can help you plan your content and ensure you stay on track.
And there you have it, folks! A comprehensive guide to help you dodge those pesky blogging pitfalls and elevate your content to superstar status. Remember, blogging isn’t just about cranking out words and hitting “publish.” It’s about understanding your audience, providing value, and staying true to your brand.
Gone are the days of blogging mistakes haunting your progress. With the strategies I’ve shared, you’ll be on your way to crafting content that resonates with your target audience and sets your business up for soaring success.
In conclusion, don’t be the director of a blog flop. Embrace the wisdom of keeping expectations realistic, offering genuine value, and prioritizing your audience’s needs over monetary gains. With these principles guiding your blogging journey, you’ll create content that not only makes money but makes a lasting impact on your readers.
In the digital age, video marketing has taken center stage, proving to be a game-changer for small businesses. From a significant surge in brand awareness to a promising increase in lead generation and sales, the power of video can’t be overstated. In our latest deep dive, we explore the top video marketing trends of 2023 that are set to revolutionize the way small businesses connect with their audiences. We’ll look at the rise of live video, the authenticity of behind-the-scenes footage, the importance of search-optimized content, and the dominance of vertical video. But here’s the kicker: there’s one more trend we’ve yet to reveal, a trend that could potentially outshine all the others…
Are you a small business owner who can’t figure out the hype around video marketing? Do you feel like you’ve been left in the dust while everyone else is talking about their TikTok duets with Dwayne “The Rock” Johnson? Well, here’s your golden ticket into the video marketing Wonkaland.
In 2020, digital video consumption grew by a whopping 3.2%, bringing the total number of viewers to an astounding 244.4 million. Video marketing isn’t just the new kid on the block anymore; it’s the head honcho, the big cheese, the queen bee. And if you’re running a small business, you can’t afford to ignore its potential for bolstering brand awareness, driving leads, and boosting sales.
In this article, we’ll dive into the biggest video marketing trends of 2023 and how your business can ride these waves to digital stardom.
Video Marketing: More Than Just Viral Cat Videos – According to a Wyzowl survey, businesses that incorporate video marketing have seen an array of benefits, from increased brand awareness and lead generation to reduced support calls and enhanced user understanding of products and services. 86% of businesses have already jumped on this bandwagon, and if you’re not one of them, it’s time to lace up your boots and start the climb.
Top Video Marketing Trends for 2023: Here’s the Lowdown…
Live Video: Not Just for Reality TV – Live video has exploded in popularity, with platforms like Facebook, Twitter, and TikTok leading the charge. But it’s not just about sharing your lunch or doing the latest dance challenge. It’s about real-time engagement with your audience, whether it’s showcasing a product, hosting interviews, or just giving your followers a peek behind the curtain.
Behind-The-Scenes Videos: Show ‘Em What You’re Made Of – Speaking of peeks behind the curtain, behind-the-scenes (BTS) videos are making a splash in 2023. Consumers are craving authenticity, and there’s no better way to show your brand’s true colors than by giving your audience a look at the people and processes that make your business tick.
Search-Optimized Videos: Get Found or Go Home – Video SEO isn’t new, but it’s more important than ever. By optimizing your videos for search, you can skyrocket your visibility and reach more potential customers. Remember: consistency is key, keywords are your friends, and a strong CTA can be the difference between a view and a conversion.
Vertical Video: Forget Widescreen, Go Upright – With the rise of TikTok, Instagram Reels, and YouTube Shorts, vertical video has become the new normal. It’s immersive, mobile-friendly, and opens up a whole new world of creativity for your content. Don’t be afraid to experiment with different formats and styles, and consider working with influencers to maximize your reach.
In the ever-evolving world of digital marketing, video has emerged as a dominant force. By embracing the top video marketing trends of 2023, small businesses can carve out a significant piece of the digital pie. It’s time to step up your game and unlock the unparalleled potential of video marketing. After all, a picture may be worth a thousand words, but a video… that’s priceless.
Instagram is a tricky beast and if you are looking to tame it, you need the right tools and knowledge. I am not claiming these are all facts, but these are some things about the Instagram algorithm that I noticed.
Algorithmic factors are elements that the algorithm uses to build a profile of your content and your account. Think of it like SEO for social media where you have to optimize and do little things to please the Algorithm gods for free traffic. Including things like:
These algorithmic factors change all the time, and it’s all based on Instagram’s priorities. When they released Snapchat 2.0, aka Instagram Stories, they made that a massive factor in the algorithm. Creators that used all the Stories features were rewarded with more organic reach, and that’s what you need to remember.
If you take anything from this article, it needs to be: Whenever new features come out, use them all the time and add them to your existing routine. That will severely impact your algorithmic rankings. Even if it’s small like the Instagram Poll or Question features, there will always be some advantage also if it’s small. If these features don’t work with your audience, AFTER you try them, then you can quickly shut it down and say it didn’t work. But always try them first and try them for at least a month and get some reliable data.
Instagram specifically has a few select places that the algorithm sneaks content into whatever you are doing. These places make it easier for businesses to get more reach and more accessible for consumers to see more relevant content.
Here are all the places the Instagram algorithm displays content that could get your content seen so far:
Note* I will keep this list updated as I go so make sure to bookmark this page or save this link somehow.*
Get in the mind of an average Instagram user. Reverse engineer the ways that people can find you and figure out how to optimize for those places. Let’s pretend you just posted a well-performing post, and a random person ends up seeing it through one of the above areas. You need to make sure that your profile optimization is tailored to help you grow your business in a lane. You should use a CTA and a link that lead to someone discovering more about your business or products to turn them into customers, but make sure to plan that journey out.
If the person does not follow you:
-Person sees content from algorithm or recommendation
-If they don’t like it they keep scrolling…sorry next time.
-If it’s good they like it and follow you
-if it’s really good they will probably comment, like and follow
-if it’s excellent they will possibly comment, like, follow and share it with a friend
If they follow you:
-Person sees content
-If they scroll past it without engaging with your post it reduces the likelihood that they will see your content in the future
-If it’s good they like it
-if it’s really good they will possibly share it with a friend or on their stories/feed
-If it’s excellent they will want to comment on and add multiple comments in a conversation
I hope this helps you better target your social media goals. You can say likes are everything, but at the end of the day, there is SEO for social media now, and the best way to optimize is to start treating social media like SEO on your blog. Be purposeful and intention while also adding immense value – whatever that means in your industry. It could be a slider explaining you’re onboarding process, a funny product commercial, or a How-To video. They all are valuable in their particular way and add to the overall strategy.
Better marketing please,
Social media profiles are like separate websites on a very popular website. Facebook has nearly 2.7B monthly active users, Instagram os almost at 1.1B monthly active users, and Twitter has 334M. Social media has become a part of our every day lives as a tech involved person. Whether you follow news and politics or just like to see some of your hobbies – social media is the place to go to view and engage with endless content. Social media has truly changed the behavior of consumers, and your business needs to be able to adapt quickly and agile no matter what size.
Think of social media posts as mini-billboards… stay with me for one minute here. Each billboard is trying to get a message across with images and text. Some are better than others, and some factors make your posts more clickable. That’s not this post, that’s this post here. (link to factors that make social media posts more clickable)
You need to think about what happens after they engage with your content and how you can optimize that part of the funnel to get more visitors to your website from social media. Here is how the engagement usually plays out on Facebook or Instagram because they are algorithmically driven.
Captions VS Descriptions
In both situations, writing good captions and making your profiles optimized are critical ingredients to getting the best results. You want to capture every single follower, and the best way is to be systematic and strategic in your approach. Each description should have a quick summary of what you do, a brand hashtag to tag you, and a call to action with a URL. Social media is the place for entertainment, fun, and media so you have to keep all of your writing short and sweet. Captions and descriptions should be quick, to the point, and involve some language that makes them feel like being apart of a club or community.
When writing captions, asking questions is also very important! Just don’t force it because it will sound fake. You will see so many people push random questions into social media posts just to generate any sort of engagement. Comments are valuable, and people will do anything for them! Responding to individuals personally is included in that. Try out commenting on your favorite Instagram models post responding to their bogus questions within an hour of them posting. I guarantee they will respond because they want those comments right when they post a post to boost its popularity, and they also want others to see them responding and comment with hopes of getting a similar response. We can learn from that and try to inspire conversations in comments. Use it like a forum or a chatroom and instigate meaningful discussions that will allow you to not only stand out but to build super fans.
When writing your descriptions you want to follow some of these quick guidelines to help point your marketing efforts in an efficient direction. For the Do’s, only apply the ones that work for you but also try to experiment and get ideas from the other ones.
–Write a quality CTA. Write a CTA as the final line to incentive them to click on a link or click the follow button. People need to be told, unfortunately.
–Always link to something. Don’t ever let your link area go empty because you are WASTING TIME AND EFFORTS. Always have a link.
–Don’t ever use a link on social media that is not hyperlinked. If it’s not hyperlinked or easy to get to then find another way to link it. For Instagram, you can’t put clickable URLs in each post so you say in the post “Link in bio” or a CTA to direct them to the clickable URL area on the IG profile. It looks bad if you have a link and you can’t click it so make sure all your links are clickable.
–Use a link that is mobile-friendly. Make sure it is mobile-friendly and ready to collect leads. Most social media is consumed on mobile phones so make sure the location of where you are sending your audience is optimized.
–Introduce your branded hashtag. Use #yourbrand or whatever you deem your brand-specific hashtag and promote it on the description of your social media. This will get people to post UGC (user-generated content) and engage their followers with your brand.
–On-Brand language to set the tone for your brand. This lets people know the tone, conversation, style of your page and allows you to catch the eyes of potential followers.
–Utilize all your characters. Listed below are the specific requirements for each platform so you can reference them and bookmark the page.
–Too many emojis is a problem. Tasteful amounts are acceptable but make sure you don’t use more than 3 or 4 unless it is for a specific purpose.
–Don’t be boring. This is your first impression, make it count.
–Putting no description. Don’t be a cool guy, you REALLY should put a description on your account even if it’s a minimalistic one. Random people all the time will find your page and it is an easy way to get them to follow you by telling them what you are all about upfront. Think of a dating profile, would anyone pick you if your account was blank?
–Promote too many things. Have some direction to your social media promotion and stay focused on one or two offers. Anything more will confuse your viewers and might make them not want to click.
Description Restrictions Per Platform:
Instagram: 150 character limit for your description and this is including your CTA. Make sure to leave room for a clear, well crafted, and short CTA.
Facebook: For the Short Description section you are restricted to 155 characters but you can expand more in your About section which has a limit of
LinkedIn: For your company profile, you get a 120 character tagline that displays next to your name and image. You get 2,000 characters on the full About tab which also has other details you can pre-fill.
Twitter: 160 character limit on your Twitter bio so make this count! Short and sweet is better but also remember to put in a CTA and a link to an optimized website.
Pinterest: 160 character limit for the Pinterest bio. Again, make sure to have a CTA and a beautiful profile image.
TikTok: 80 character limit but they allow you to link a Youtube and Instagram directly.
Post Restrictions Per Platform
Instagram: 2,200 characters is the limit for Instagram posts. Even if it is a photo or video they all are the same restrictions. You are also restricted to only 30 hashtags on one post so keep that in mind.
Facebook: 63,206 characters is the limit for Facebook posts so use them up! Experiment with long-form content or keep it short and sweet, you pick!
LinkedIn: For status updates on personal accounts the character limit is 700 but it goes up to 1300 for company pages. For articles, there is no limit but keep it consistent with good blog writing practices.
Twitter: A tweet started off as 140 characters but got upgraded to 280 characters at the end of 2018. 280 characters is a lot so make sure to make it count.
Pinterest: 500 character limit per pin. Pins should also be more visual so make sure to keep it short and sweet.
TikTok: 150 character limit to the text portion of TikTok posts. The video portion is limited to 15 secs and is primarily vertical video so flipped horizontal video will not fly on this platform!
Here are some examples of some great Instagram descriptions and why I like them:
Toyo offers original automobile content and also showcases the use cases of their premium brand of tires. They put up constant video and photo content and are really connected to their community in the comments. Their Instagram especially has grown so much recently because they have been consistent with their content and have really prioritized digital as the main avenue for them.
Red Bull is basically a media company at this point. They make an amazing consistent product and they also create variations of that product but they sell the product through all the media, sponsorships and sports events that they put on. They are involved in every single extreme sport and they have a stacked media library across the web including their Youtube channel.
CTM is a clothing brand that is taking the internet by storm this year. They are constantly releasing new quality clothing, posting daily content and engaging with their audience. They not only pay attention to timely trends but they take advantage of them with products and quickly agile promotion.
Gary has revolutionized the social media industry and has pushed more major brands into the space. He works with brands like Toyota, Chase, Pepsico, Johnson’s, Unilever, Hulu and more. Find more digital marketing tips and advice on his personal social media.
Whole Foods makes groceries fun by giving you fun recipes and content for what to do with the products you just bought at this store. They also use these channels to tell people about deals and sales while also giving them premium content to fill up those channels with media. Whole Foods uses a lot of the social media elements also in-store. Whole Foods is efficient with their content and you might see a social media post as an in-store promotion.
The legendary luxury brand has been on fire digitally this year. The acquired some new talent for their menswear line (Virgil Abloh from Off-White) and have altered their business model to include frequent product releases (almost daily) and constant content. I would highly recommend checking out what they are doing for content creation. LV is crafting their lifestyle online and you can take pointers from it by watching and apply some elements to your business. They are using every single feature and advantage online so you need to figure out how to do the same while also keeping your brand value.
WP makes sunglasses but is in one of the most monopolized industry. Luxottica owns more than half of the whole sunglass manufacturing market and they also own The Sunglasses Hut and other retailers too. To compete in such an industry requires agile, targeted marketing and that’s exactly what William Painter does. Their YouTube video ads are super high quality and really showcase why they provide a different product in every way. They go over materials, why they used them, the built-in features and more. Check them out and see more about their content on their Youtube or social media.
Fashion Nova is one of the originators of influencer marketing and have been incredibly successful sticking to their lane and continuing to dominate. Fashion Nova combines events, influencer marketing and social media content to create an ecommerce giant. You can take some tactics and apply them to your business so watch them and see how they convert people from social media to their website because it is pretty interesting. Fashion Nova’s website is inspired by social media buttons and layouts to give the customer a familiar feel if they just came from Instagram. #SuperSmart
Better marketing please,