Mastering Vertical Video: Your 2023 Advertising Strategy

Let’s cut to the chase, folks: video marketing is no longer the next big thing—it’s THE thing. The beast of marketing evolution has unveiled its newest, shiniest tool: vertical video. And yes, it’s as monumental as it sounds. In 2023, this isn’t just an option; it’s a necessity. It’s the golden ticket, the Michael Jordan of advertising. The question is, are you ready to play the game?

TikTok, Instagram Reels, YouTube Shorts—these aren’t just teeny-bopper time wasters, these are the Holy Trinity of vertical video marketing in 2023. So, buckle up, entrepreneurs. We’re going on a deep dive into the world of vertical video and how you can wield its power to boost your small business.

Vertical Video: Your 2023 Advertising MVP

A picture is worth a thousand words, but a video? That’s priceless. Especially in vertical form. It’s the new canvas for your creative genius. Want to reach a diverse, tech-savvy audience? TikTok’s your ticket. Looking to leverage the power of ecommerce? Instagram Reels is your best buddy. Want to charm the B2B crowd? YouTube Shorts has got your back.

Each of these platforms is more than just a passing fad; they’re unique ecosystems teeming with potential customers. And the best part? You can essentially use the same creative across all three platforms, each offering its own flavorful cocktail of targeting options.

The Vertical Video Face-Off: TikTok, YouTube Shorts, and Instagram Reels

  1. TikTok for B2B: “But executives don’t use TikTok,” I hear you protest. True, but guess who does? The people influencing those executives. You don’t need to reach the top directly. Just charm the gatekeepers with your irresistible product, and let them do the climbing.
  2. YouTube Shorts: If you’re already on YouTube, adding Shorts to your repertoire is as easy as putting on pants in the morning. Sure, they’re called ‘shorts,’ but ironically, the watch times here are typically longer. Consider it the bonus round of your advertising campaign.
  3. Instagram Reels: Picture this: More engagement, less cost. Sound good? That’s Instagram Reels for you. It’s like the cool new kid on the block; people just can’t help but interact.


To Trend or Not to Trend: That Is the Question

Should you jump on the latest dance trend or stick to creating compelling ads? Well, it depends. Big brands can easily ride the wave of trends due to their existing fan base. For small businesses, it’s a bit like playing the lottery. But fear not! Because compelling ads? Those are your bread and butter. They’re the classic black dress of marketing—always in style, always attention-grabbing.

The Future Is Here, and It’s Vertical

Vertical video isn’t just the flavor of the month—it’s the entire buffet. YouTube Shorts, TikTok, Instagram Reels, these are your keys to the kingdom of future advertising. But remember, these aren’t one-size-fits-all solutions. Your approach needs to be as unique as your business. Tailor your strategy to each platform, and you’ll be reaping the benefits before you can say ‘action.’


Alright, small businesses, time to stop playing small. Vertical video is your ticket to the big leagues. Whether it’s TikTok, Instagram Reels, or YouTube Shorts, understanding each platform’s unique features can supercharge your advertising efforts. But

remember, it’s not just about following trends; it’s about creating compelling content that resonates with your audience. So, grab your gear, entrepreneurs. The future of advertising is vertical, and it’s time for you to rise to the occasion.

2023 is the year of vertical video. Embrace it, master it, and watch your small business thrive in the dynamic, ever-evolving landscape of marketing. After all, the future is looking up—literally!

Welcome, all you trailblazing keyboard warriors, to the 2023 guide for crafting that winsome content that’ll send your readers into a tizzy and rocket your blog to stratospheric heights. Armed with this definitive guide, you’ll discover the secret sauce to creating a blog so irresistibly engaging, it’ll make you the envy of the blogosphere, generate leads like a charm, turbocharge your search rankings, and turn you into a veritable oracle of wisdom. Ready to razzle-dazzle? Let’s blow the doors off this joint!

On Your Marks, Get Set, Goals! We’re in the business of making your blog work like a Swiss watch for your company. Align that content with your business’s growth ambitions and make it all about solving those pesky problems that keep your audience up at night. Before you know it, you’ve got goals begging to be crushed and a flurry of killer ideas ready to roll.

It’s all about co-ordination. Your content strategy should be harmoniously in sync with your growth objectives, and your focus should be laser-sharp on helping your audience sleep better at night. For a content strategy that hits the mark, use data – customer feedback, market research, web analytics – to understand your audience. Craft content that’s tailor-made to their needs, and you’ll be the belle of the blogosphere.

Get Up Close and Personal Listen up folks, your content’s about to get a whole lot more personal. You’re going to speak your audience’s language, walk in their shoes, and feel their pain. You’ll know them so well, you could almost be them. And boy, will they love you for it!

It’s time to don your detective hat and dive deep into the psyche of your target personas. Get to grips with their challenges, feel their pain, and get a clear view of what their goals look like. Then, you’ll be able to craft content that hits them right where they live.

Evergreen Dream Team Are you ready to build your content fortress with the help of the mighty evergreen topics? These are your pillars, your foundations, your blog’s eternal guard against irrelevance. Now, couple that with a dash of trend and voila! Your content is not only evergreen but also as fresh as a daisy.

Build a Content Cathedral Resist the urge to regurgitate everything in one messy brain dump. Instead, construct a well-architected blog post, replete with templates, outlines, and headers. You’ll create a dazzling structure that’ll have readers gasping in awe, and coming back for more!

The Gift of Action It’s all about giving your audience something they can use. Break down your knowledge into manageable, actionable chunks. Offer resources and tools. This way, your readers walk away not only enlightened, but empowered.

Data or Bust Vague isn’t going to cut it. Not here. Not in this game. Your content needs the backbone of solid, reliable data, gleaned from trusted sources. So next time you make a claim, back it up with some hard, cold facts.

The Magic of SEO This is where the real fun starts. With the power of SEO at your disposal, your blog will rise to the top of search rankings like cream. Get busy with keywords, craft a killer backlink strategy, and optimize your content until it shines.


Consistency Is King And finally, my friends, it’s time to whip out that editorial calendar and plan like a pro. When it comes to publishing content, consistency isn’t just key, it’s the whole damn lock!

So there you have it – the holy grail of blog content creation. Keep these strategies in your arsenal and make sure to share this with your friends and peers.

Quick Summary: Key strategies include aligning content with business goals, understanding your target audience, prioritizing evergreen content, staying focused on the main point, embracing niche topics, connecting niche topics to broader struggles, organizing blog posts effectively, offering actionable steps and resources, backing up claims with data, citing sources properly, using SEO strategically, focusing on long-term organic traffic, refreshing old content, promoting content on relevant social platforms, and maintaining a consistent posting schedule. By implementing these strategies, bloggers can create content that resonates with their audience and sets their business up for success.

Welcome to the 2023 guide for crafting winning content…

that will engage your readers and elevate your blog to new heights. In this informative article, I will provide a comprehensive overview of strategies to create a successful blog that benefits your brand by generating leads, boosting search rankings, and establishing credibility.

Here is an overview of the key points:

  1. Align content with business goals.
  2. Understand your target audience.
  3. Prioritize evergreen content.
  4. Stay focused on the main point.
  5. Embrace niche topics.
  6. Connect niche topics to broader struggles.
  7. Organize blog posts effectively.
  8. Offer actionable steps and resources.
  9. Back up claims with data.
  10. Cite sources properly.
  11. Use SEO strategically.
  12. Focus on long-term organic traffic.
  13. Refresh old content.
  14. Promote content on relevant social platforms.
  15. Maintain a consistent posting schedule.

By following these best practices, you can build a successful blog that reaches millions. Let’s dive into the details of each point:


Make your blog posts work for your company. Align your content with your business’s growth goals and make it all about solving your audience’s problems. After a couple of productive meetings, you’ll have goals to crush and ideas to match.

To ensure your blog posts contribute to your company’s success, it is essential to align your content strategy with your business’s growth objectives. By focusing on addressing your audience’s pain points, you can create informative, valuable, and problem-solving content that drives results.

Begin by conducting strategic planning sessions with your team to identify key growth goals and brainstorm content ideas that cater to those objectives. This collaborative approach will not only bring a diverse range of perspectives but also foster a sense of ownership among team members.

Incorporate a thorough understanding of your target audience into your content creation process. Utilize market research, customer feedback, and web analytics to gain insights into their needs, preferences, and behavior patterns. This will allow you to tailor your content to their specific requirements, enhancing its relevance and effectiveness.

Additionally, keep track of your content’s performance through measurable metrics such as engagement, conversion rates, and website traffic. Regularly review and analyze these metrics to identify areas for improvement and to adjust your content strategy accordingly. This data-driven approach ensures that your content remains aligned with your company’s goals while consistently delivering value to your audience.

Get Personal

Wanna make your content a hit? Get up close and personal with your audience. Create content that speaks to your target personas and their pains, challenges, and goals. Understand who they are, and you’ll have them hooked.

To create content that resonates with your audience, it’s crucial to develop a deep understanding of your target personas. By focusing on their specific pain points, challenges, and aspirations, you can craft content that speaks directly to them, fostering engagement and loyalty.

First, conduct thorough research to identify your audience’s demographics, psychographics, and behavioral traits. Utilize surveys, interviews, social media interactions, and web analytics to gather information about their preferences, needs, and interests. This comprehensive understanding will enable you to create highly targeted content that effectively addresses their concerns and desires.

Next, develop relatable and authentic content by incorporating storytelling and real-life experiences. Share your brand’s journey, lessons learned, and customer success stories to create an emotional connection with your audience. This personal touch not only humanizes your brand but also helps your audience identify with your content, increasing its overall impact.

Furthermore, engage in conversations with your audience by encouraging comments and feedback on your content. Respond to their queries, acknowledge their input, and utilize their suggestions to enhance your content strategy. This active engagement not only strengthens your relationship with your audience but also positions you as a reliable and caring brand.


Evergreen Dream Team

Don’t just chase trends; prioritize evergreen content with a buzzy twist. Think of your evergreen topics as pillars that support your blog’s content castle. This way, your content will remain relevant, shareable, and, dare I say, legendary.

While keeping up with current trends is essential, it’s equally important to prioritize evergreen content as the backbone of your blog. Evergreen topics serve as pillars that ensure your content remains relevant, shareable, and impactful over time.

To create an evergreen dream team, start by identifying topics that have enduring relevance and interest to your target audience. These subjects typically address fundamental challenges, provide practical advice, or share timeless insights that retain their value long after publication.

Once you’ve established your evergreen topics, infuse them with a contemporary twist by incorporating current industry developments, recent case studies, or updated research. This innovative approach keeps your content fresh and engaging, while also demonstrating your expertise and thought leadership in your field.

Additionally, maintain your evergreen content’s relevance by regularly updating it with new information, insights, and examples. This not only ensures that your content stays current and accurate but also improves its search engine visibility, driving organic traffic to your blog.


Stay on Point

Don’t let your content pirouette into oblivion with too many personal anecdotes. Stay focused on your main point and express it multiple times from beginning to end. After all, your readers are here for the show, not the intermission.

To ensure your content effectively conveys your message, it’s crucial to maintain a clear focus throughout your writing. While personal anecdotes can add relatability and authenticity, excessive use can detract from your main point, leaving readers confused or disengaged.

Begin by outlining your content’s structure before writing, clearly defining the central idea, supporting points, and conclusions. This roadmap will help you stay on track, preventing unnecessary tangents that can dilute your message and lose your readers’ attention.

As you write, keep your target audience in mind and consistently address their needs, challenges, and goals. This focus will help you create content that is directly relevant and engaging, ensuring your readers find value in your writing.

Incorporate personal anecdotes sparingly and ensure they support your main point or provide additional context. This approach adds depth to your content without overshadowing the primary message or overwhelming your readers.

Finally, reinforce your main point throughout your content, particularly in the introduction, body, and conclusion. Reiteration helps to emphasize the key takeaways and ensures that your message is clearly understood by your readers.


Fine-Tune Your Focus

Broad topics are so last season. Embrace your inner specialist and craft content around your company’s niche. Remember, it’s not about capturing everything, but about creating quality content that resonates.

In today’s content-saturated world, generic topics often struggle to make an impact. To stand out, embrace your company’s unique niche and create specialized content that resonates with your target audience.

Begin by identifying your company’s core competencies, industry expertise, and specific areas where you can offer valuable insights. This process will help you uncover your unique selling points and provide direction for your content strategy.

Next, conduct comprehensive research on your target audience and their specific needs, challenges, and preferences within your niche. This understanding will enable you to develop tailored content that addresses their concerns, positions you as an authority, and fosters brand loyalty.

To further refine your focus, consider utilizing long-tail keywords and addressing niche-specific questions in your content. This approach not only improves search engine visibility but also helps you attract a highly targeted audience seeking in-depth information on specialized topics.

Additionally, ensure that your niche content maintains a high standard of quality, relevance, and value. Invest in thorough research, fact-checking, and editing to guarantee that your content reflects your company’s expertise and commitment to excellence.


Connect the Dots

Niche topics are fab, but don’t forget to link them to your reader’s broader struggles. Understand the stakes and consequences they face, and you’ll be their content hero.

While niche content is instrumental in showcasing your expertise, it’s essential to link these specialized topics to your reader’s overarching challenges. By understanding their broader struggles and the consequences they face, you can create content that is both focused and highly relevant.

Start by analyzing your target audience’s key pain points and the context in which they operate. Consider industry trends, market dynamics, and competitor landscape to grasp the challenges and opportunities your readers face daily.

Next, identify the intersection between your niche topics and your audience’s broader concerns. This will enable you to create content that not only delves into specialized subjects but also addresses the larger issues that impact your readers’ personal or professional lives.

As you develop your content, highlight the real-world implications of your niche topics. Demonstrate how your insights can help readers overcome obstacles, capitalize on opportunities, or make informed decisions. This practical approach makes your content more actionable and valuable.

Additionally, incorporate case studies, testimonials, or success stories to illustrate the tangible benefits of applying your niche expertise to their broader struggles. These real-life examples can reinforce your message and boost your credibility as a content hero.


Build a Content Cathedral

Resist the urge to brain dump, and construct a well-organized blog post instead. Use templates, outlines, and headers to create a dazzling structure that’ll have readers gasping in awe.

Creating a well-organized blog post is crucial for retaining your readers’ attention and ensuring your content is easily digestible. Just like building a cathedral, a solid structure is essential for an impressive and engaging end result.

Begin by using templates or outlines to map out your content’s structure. Clearly define your introduction, main points, supporting arguments, and conclusion. This pre-planning phase will help maintain coherence and flow in your writing, making it easier for readers to follow your argument.

Incorporate headers and subheaders to break up large blocks of text and visually organize your content. These signposts guide your readers through the post, making it more accessible and less intimidating. Moreover, they improve your content’s readability and help with search engine optimization (SEO).

Utilize bullet points and numbered lists to present information concisely and clearly. These formatting tools make complex or data-heavy content more manageable, allowing readers to quickly grasp your key takeaways.

Ensure smooth transitions between paragraphs and sections, maintaining a logical flow throughout your post. This cohesion will keep your readers engaged and help them better understand the relationships between various points.


The Gift of Action

Don’t leave your audience empty-handed. Offer actionable steps and resources, ensuring your readers walk away with a treasure trove of practical knowledge.

Providing actionable steps and resources in your content is essential for ensuring your audience derives real value from your writing. By offering practical knowledge, you empower your readers to apply your insights in their personal or professional lives, enhancing their trust in your brand.

Start by breaking down complex ideas or strategies into smaller, manageable steps. This approach simplifies the implementation process and makes your content more approachable for readers of varying skill levels.

Include specific examples, case studies, or personal experiences to illustrate your actionable steps in a real-world context. These tangible illustrations make your content more relatable and provide readers with a clear blueprint for success.

Offer resources, tools, or templates that can assist your readers in applying your insights. These practical aids can save them time and effort, further demonstrating your commitment to their success.

Encourage your audience to set realistic and measurable goals based on the actionable steps you provide. This fosters a sense of accountability and motivates them to apply what they’ve learned.

Finally, invite your readers to share their experiences, challenges, or successes in implementing your advice. This open dialogue can foster community engagement and provide valuable feedback for refining your content strategy.


Data or Bust

Don’t settle for vague statements. Back up your claims with cold, hard facts that’ll leave your audience gasping for more. Use sources like Pew Research Center or Marketing Sherpa to make your arguments as compelling as a Netflix cliffhanger.

To craft compelling content, it’s crucial to support your claims with robust data and research. Including credible facts and figures not only strengthens your arguments but also enhances your reputation as a reliable and trustworthy source of information.

Begin by conducting thorough research using reputable sources like Pew Research Center, Marketing Sherpa, or academic journals. These platforms offer reliable, data-driven insights that can substantiate your claims and provide your readers with valuable context.

When presenting data, use clear and concise language to ensure your readers can easily understand your point. Visual aids, such as graphs or infographics, can also help convey complex information in a digestible format.

Cite your sources meticulously, providing proper attribution and linking to the original material whenever possible. This practice not only demonstrates your commitment to accuracy but also allows your readers to explore the data further if they wish.

Be mindful of potential biases or limitations in the data you present, acknowledging any potential caveats to maintain transparency and credibility.

Finally, incorporate data and statistics throughout your content in a balanced manner, using them to support your arguments without overwhelming your readers.


Cite Like a Pro

Plagiarism isn’t just for college freshmen. Avoid the dreaded copy-and-paste trap and learn to cite your sources like a scholarly connoisseur.

Proper citation is critical for maintaining credibility and avoiding plagiarism in your content. By citing your sources like a pro, you not only give credit to the original authors but also provide your readers with the opportunity to explore the cited material further.

Follow these steps to ensure you’re citing sources correctly:

  • Familiarize yourself with citation styles: Learn the basics of commonly used citation styles such as APA, MLA, or Chicago. Each style has its unique set of rules for referencing various types of sources, so choose the one that best suits your content or industry.
  • Cite within the text: When referencing a source in your content, include an in-text citation that briefly identifies the author(s) and publication year. Depending on your chosen citation style, you may also need to include page numbers for direct quotes.
  • Provide a complete reference: At the end of your content, compile a list of all cited sources in a dedicated section, such as a bibliography, works cited, or references page. Ensure each entry includes all necessary information, such as the author(s), publication date, title, and publisher.
  • Link to online sources: When citing web-based content, provide a hyperlink to the original material, allowing your readers to access the source directly.
  • Paraphrase and quote responsibly: When incorporating someone else’s ideas or words, ensure you paraphrase accurately and provide proper attribution. For direct quotes, use quotation marks and cite the source accordingly.
  • Double-check your work: Before publishing, review your content to ensure all sources are cited correctly and consistently according to your chosen citation style.


SEO Magic

Get your content noticed with the power of SEO. Research keywords, craft a backlink strategy, and optimize your content to make sure your blog is the first thing your audience sees when they hit “search.”

Maximizing your content’s visibility is crucial for attracting and engaging your target audience. By harnessing the power of SEO, you can optimize your blog posts to ensure they rank higher in search results and capture your readers’ attention.

  • Research keywords: Begin by conducting keyword research to identify relevant and high-traffic search terms within your niche. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to uncover popular keywords and phrases that your target audience is likely to search for.
  • Optimize content: Incorporate your chosen keywords naturally throughout your content, including in headings, subheadings, meta descriptions, and image alt tags. Avoid keyword stuffing, as this can negatively impact your SEO efforts.
  • Craft a backlink strategy: Quality backlinks from reputable websites can significantly boost your content’s search engine ranking. Engage in guest posting, content collaborations, or industry roundups to secure valuable backlinks and increase your domain authority.
  • Ensure mobile-friendliness: With the growing prevalence of mobile browsing, it’s crucial to ensure your content is mobile-friendly. Optimize your website design, images, and loading times to provide a seamless experience for users on various devices.
  • Improve user experience (UX): Search engines prioritize websites that offer a positive user experience. Enhance your site’s UX by focusing on readability, easy navigation, and valuable content that addresses your audience’s needs.
  • Analyze and adjust: Regularly monitor your SEO performance using tools like Google Analytics or Moz. Identify areas for improvement and adjust your strategy accordingly to maintain your competitive edge.


Embrace the Long Game

Don’t sweat the short-term traffic. Instead, focus on the long-term benefits of organic traffic. After all, Rome wasn’t built in a day, and neither is a successful blog.

  • Building a successful blog requires patience and persistence, as long-term organic traffic growth often outweighs the fleeting benefits of short-term traffic spikes. By embracing the long game, you can cultivate a loyal audience and establish a sustainable online presence.
  • Focus on quality content: Prioritize creating evergreen, high-quality content that addresses your audience’s needs and remains relevant over time. This approach will attract consistent organic traffic and establish your blog as a valuable resource within your niche.
  • Optimize for SEO: Continually improve your blog’s SEO by researching and incorporating relevant keywords, ensuring mobile-friendliness, and creating a user-friendly site structure. These optimizations will boost your search engine rankings and drive steady, long-term organic traffic.
  • Engage your audience: Foster a sense of community by responding to comments, inviting guest bloggers, or hosting webinars. By actively engaging with your readers, you can nurture long-lasting relationships and encourage repeat visits.
  • Consistency is key: Maintain a regular posting schedule to signal to both your audience and search engines that your blog is active and updated. This consistency will help you build credibility and attract a steady stream of organic traffic over time.
  • Monitor and refine: Regularly track your blog’s performance using analytics tools to identify areas for improvement. Use this data to refine your content strategy and enhance your blog’s long-term appeal.


Refresh Old Content

Stale content is like expired milk – nobody wants it. Avoid the “yuck” factor by giving your older posts a facelift. Collaborate with your SEO team to inject fresh insights, and voilà – you’re back in the spotlight.

  • Revamping stale content is essential for maintaining your blog’s relevance and attracting new readers. By giving your older posts a facelift, you can ensure your content remains valuable and continues to generate traffic over time.
  • Start by reviewing your existing blog posts and identifying content that is outdated, underperforming, or no longer aligned with your current strategy. This audit will help you pinpoint the posts that would benefit most from a refresh.
  • Ensure your content is current by replacing outdated statistics, facts, or examples with up-to-date information. This can also include adding new sections or insights that reflect recent industry developments or trends.
  • Collaborate with your SEO team to identify new keywords or improve existing optimization. Update your meta descriptions, headings, and image alt tags to boost your search engine rankings and drive more organic traffic.
  • Improve your content’s readability by breaking up large blocks of text, incorporating headers and subheaders, and using bullet points or numbered lists. These formatting improvements will make your content more accessible and engaging.
  • Incorporate relevant images, videos, or infographics to enrich your content and provide additional value to your readers. Visual aids can help break up text-heavy posts and improve overall user experience.
  • Once you’ve refreshed your content, share it across your social media channels, email newsletters, or other promotional platforms. This repromotion will attract new readers and re-engage your existing audience.


Promote Content On Relevant Social Platforms

Share your revamped masterpiece across social platforms to conquer the digital stage. Channel your inner reader persona, and strategically showcase your content on platforms they adore. Tailor your promotion to platform vibes – think Instagram Stories for trendy tips and LinkedIn for deep dives.

Effectively promoting your content on social platforms is crucial for increasing engagement and reaching a broader audience. By understanding your target reader persona and adapting your promotion to each platform’s unique characteristics, you can optimize your content’s visibility and impact.

  • Identify your audience’s preferences: Research your target audience to determine which social platforms they frequent and the types of content they enjoy. This understanding will guide your promotion strategy and help you focus on the most relevant platforms.
  • Tailor content to each platform: Adapt your promotional material to suit each platform’s distinctive style and format. For example, use Instagram Stories to share visually appealing snippets and LinkedIn for in-depth analysis or industry insights.
  • Craft platform-specific captions: Write engaging captions tailored to each platform’s audience and tone. A playful caption might work well on Instagram, while a more professional tone could be better suited for LinkedIn.
  • Leverage hashtags and mentions: Utilize relevant hashtags and mentions to increase your content’s discoverability and engagement. These tools can help your content reach a wider audience and facilitate connections with industry influencers or related communities.
  • Optimize posting times: Schedule your content promotion for optimal times, taking into consideration your audience’s activity patterns and time zones. Posting at peak engagement times can significantly enhance your content’s visibility and reach.
  • Monitor and adjust: Regularly review your social media analytics to assess the effectiveness of your promotional efforts. Use this data to refine your strategy and optimize your content promotion for maximum impact.


Consistency Is Key

Bust out that editorial calendar and plan your posts like a pro. Use tools like Google Calendar to nail down a schedule, and you’ll be hitting those high notes in no time.

Maintaining a consistent posting schedule is vital for building credibility, retaining your audience’s interest, and fostering a successful blog. An editorial calendar can help you plan your content and ensure you stay on track.

  • Choose your tools: Select a calendar tool that fits your needs and preferences, such as Google Calendar, Notion, Trello, or Asana. These tools will help you organize your content, set deadlines, and visualize your posting schedule.
  • Set a posting frequency: Determine the ideal frequency for your blog posts, taking into consideration your audience’s preferences, your available resources, and your content goals. Whether it’s once a week or twice a month, consistency is crucial for maintaining momentum.
  • Plan your topics: Brainstorm and outline your content ideas in advance, focusing on topics that resonate with your target audience and align with your overall strategy. This planning will streamline your content creation process and ensure you’re always prepared.
  • Schedule posts in advance: Organize your content ideas within your editorial calendar, assigning specific dates for each post. This scheduling will help you avoid last-minute scrambles and ensure you consistently publish quality content.
  • Establish deadlines: Set clear deadlines for each stage of your content creation process, from research and drafting to editing and publishing. These deadlines will keep you accountable and on track to meet your posting schedule.
  • Adapt and refine: Regularly review your editorial calendar and make adjustments as needed to accommodate new ideas, current events, or shifting priorities. Staying flexible will enable you to keep your content fresh and relevant.

And there you have it, folks! A comprehensive guide to help you dodge those pesky blogging pitfalls and elevate your content to superstar status. Remember, blogging isn’t just about cranking out words and hitting “publish.” It’s about understanding your audience, providing value, and staying true to your brand.

Gone are the days of blogging mistakes haunting your progress. With the strategies I’ve shared, you’ll be on your way to crafting content that resonates with your target audience and sets your business up for soaring success.

In conclusion, don’t be the director of a blog flop. Embrace the wisdom of keeping expectations realistic, offering genuine value, and prioritizing your audience’s needs over monetary gains. With these principles guiding your blogging journey, you’ll create content that not only makes money but makes a lasting impact on your readers.

Quick Summary

In the digital age, video marketing has taken center stage, proving to be a game-changer for small businesses. From a significant surge in brand awareness to a promising increase in lead generation and sales, the power of video can’t be overstated. In our latest deep dive, we explore the top video marketing trends of 2023 that are set to revolutionize the way small businesses connect with their audiences. We’ll look at the rise of live video, the authenticity of behind-the-scenes footage, the importance of search-optimized content, and the dominance of vertical video. But here’s the kicker: there’s one more trend we’ve yet to reveal, a trend that could potentially outshine all the others…




Are you a small business owner who can’t figure out the hype around video marketing? Do you feel like you’ve been left in the dust while everyone else is talking about their TikTok duets with Dwayne “The Rock” Johnson? Well, here’s your golden ticket into the video marketing Wonkaland.

In 2020, digital video consumption grew by a whopping 3.2%, bringing the total number of viewers to an astounding 244.4 million. Video marketing isn’t just the new kid on the block anymore; it’s the head honcho, the big cheese, the queen bee. And if you’re running a small business, you can’t afford to ignore its potential for bolstering brand awareness, driving leads, and boosting sales.

In this article, we’ll dive into the biggest video marketing trends of 2023 and how your business can ride these waves to digital stardom.

Video Marketing: More Than Just Viral Cat Videos – According to a Wyzowl survey, businesses that incorporate video marketing have seen an array of benefits, from increased brand awareness and lead generation to reduced support calls and enhanced user understanding of products and services. 86% of businesses have already jumped on this bandwagon, and if you’re not one of them, it’s time to lace up your boots and start the climb.


Top Video Marketing Trends for 2023: Here’s the Lowdown…

Live Video: Not Just for Reality TV – Live video has exploded in popularity, with platforms like Facebook, Twitter, and TikTok leading the charge. But it’s not just about sharing your lunch or doing the latest dance challenge. It’s about real-time engagement with your audience, whether it’s showcasing a product, hosting interviews, or just giving your followers a peek behind the curtain.

Behind-The-Scenes Videos: Show ‘Em What You’re Made Of – Speaking of peeks behind the curtain, behind-the-scenes (BTS) videos are making a splash in 2023. Consumers are craving authenticity, and there’s no better way to show your brand’s true colors than by giving your audience a look at the people and processes that make your business tick.

Search-Optimized Videos: Get Found or Go Home – Video SEO isn’t new, but it’s more important than ever. By optimizing your videos for search, you can skyrocket your visibility and reach more potential customers. Remember: consistency is key, keywords are your friends, and a strong CTA can be the difference between a view and a conversion.

Vertical Video: Forget Widescreen, Go Upright – With the rise of TikTok, Instagram Reels, and YouTube Shorts, vertical video has become the new normal. It’s immersive, mobile-friendly, and opens up a whole new world of creativity for your content. Don’t be afraid to experiment with different formats and styles, and consider working with influencers to maximize your reach.



In the ever-evolving world of digital marketing, video has emerged as a dominant force. By embracing the top video marketing trends of 2023, small businesses can carve out a significant piece of the digital pie. It’s time to step up your game and unlock the unparalleled potential of video marketing. After all, a picture may be worth a thousand words, but a video… that’s priceless.

Quick Summary: 

Supply and demand principles dictate how much of a good or service is produced and the price it is sold for. Businesses that are supply or demand constrained face unique marketing challenges, as they must find ways to balance customer expectations with their own limitations. In a supply-constrained environment, businesses must focus on managing expectations, optimizing their supply chain and inventory management processes, and being proactive in communicating changes in supply or demand to customers. On the other hand, demand constraint can lead to missed opportunities, lost revenue, decreased profitability, and even business failure. To overcome demand constraint, businesses can use marketing to manage expectations, improve their forecasting capabilities, and optimize their supply chain and inventory management strategies.

Full Article:

At its core, supply and demand principles govern every market. These principles dictate how much of a good or service is produced and the price it is sold for. When demand for a product or service exceeds supply, businesses face either supply or demand constraints. In this article, we will explore what these constraints mean and how they affect marketing strategies.

Businesses that are supply and demand constrained face unique marketing challenges, as they must find ways to balance customer expectations with their own limitations. These companies must approach marketing with a focus on managing expectations and optimizing their supply chain and inventory management processes. By using data analytics and targeted advertising, these businesses can gain valuable insights into customer behavior and adjust their production processes accordingly. Additionally, they must be proactive in communicating changes in supply or demand to customers, using email marketing, social media, and other channels to keep customers informed and engaged. By taking a strategic approach to marketing and supply chain management, businesses that are supply and demand constrained can overcome these challenges and succeed in even the most competitive environments.

Supply and Demand Basics

The supply and demand principle is a fundamental concept in economics. It posits that the price of a good or service is determined by the amount of supply available and the level of demand for that supply. When supply and demand are balanced, the market is said to be in equilibrium, and the price is stable. However, when the demand for a product exceeds the supply, businesses face supply constraints, and the price of the product or service can increase.

What is Supply Constrain?

Supply constraints occur when a business cannot produce enough goods or services to meet market demand. This can be due to several reasons, including production capacity limitations, raw material shortages, or a lack of skilled labor. In these situations, businesses may raise prices to slow demand, allocate products to certain markets, or develop new products that require fewer resources.

Marketing in a supply-constrained environment goes beyond generating demand. It must focus on building strong and resilient brands, strengthening stakeholder trust, creating positive experiences, sharing organizational wisdom, and cultivating meaningful human connections.

Examples of Supply Constrained Businesses

Luxury Brands: Luxury brands are known for their exclusivity and high prices. They intentionally limit their supply to create scarcity and drive demand, making them an excellent example of supply-constrained businesses.

Vintage Cars: The production of classic cars has stopped, making them a limited commodity. The number of classic cars available is decreasing every year, making them increasingly expensive and exclusive.

Construction Lending: Construction lending is a supply-constrained industry because it requires specialized expertise and financing. Lenders must manage their resources carefully to ensure they can meet demand while managing risk.

In the world of business, demand constraint is a term used to describe a situation where a company’s demand for goods or services outstrips its ability to supply them. In other words, a business is limited by the number of resources it has available to meet customer demand. This can lead to a host of challenges, from missed opportunities to lost revenue and even business failure. In this article, we’ll explore what demand constraint is, how it affects businesses, and what companies can do to overcome it.

What is Demand Constraint?

Demand constraint can occur in a variety of ways, but it generally boils down to a mismatch between supply and demand. For example, a business might experience demand constraint if it can’t produce enough goods or services to meet the needs of its customers, or if its facilities are unable to accommodate the volume of traffic it receives. Another example is post-COVID demand for DoorDash & UberEats changed dramatically. This can be due to a variety of factors, such as a lack of resources, a failure to accurately forecast demand, or unexpected changes in the market.

The Impact of Demand Constraint on Businesses

Demand constraint can have a significant impact on businesses, particularly those in industries that are highly competitive or subject to seasonal or cyclical fluctuations. For example, a company that provides seasonal goods or services may struggle to keep up with demand during peak periods, while also facing the risk of excess inventory during slower times. This can lead to lost revenue, increased costs, and decreased profitability.

Similarly, businesses that experience sudden shifts in demand due to changing market conditions or other external factors may find themselves unable to respond quickly enough to meet customer needs. This can damage the company’s reputation, as customers may turn to competitors who are better able to provide the products or services they need. In some cases, demand constraint can even lead to business failure, particularly if a company is unable to adapt to changing market conditions or implement effective marketing strategies.


Marketing Changes in Demand Constrained Businesses

Marketing can play a critical role in helping businesses overcome demand constraint. By effectively communicating changes in supply or demand to customers, companies can manage expectations and reduce the risk of customer dissatisfaction. For example, a business that is experiencing a shortage of a particular product might use targeted advertising or email marketing to inform customers about the situation and offer alternative products or services.

Additionally, companies can use marketing to improve their forecasting capabilities and better anticipate changes in demand. By tracking customer behavior and using data analytics tools, businesses can gain valuable insights into customer preferences and buying patterns. This can help them adjust their supply chain management strategies, optimize production processes, and streamline inventory management, all of which can help reduce the risk of demand constraint.

Examples of Demand Constrained Businesses

There are many examples of businesses that have experienced demand constraint, from seasonal retailers to service-based companies. For example, TaskRabbit, a platform that connects users with freelance workers for household tasks and errands, has faced challenges in meeting demand during peak periods. Similarly, Hooters, a restaurant chain that is heavily reliant on foot traffic, has experienced fluctuations in demand due to changing market conditions and customer preferences.

Other examples of demand constrained businesses include those in the hospitality industry, such as hotels and resorts, which may struggle to keep up with demand during peak travel periods. Similarly, companies that provide seasonal products, such as Christmas trees or Halloween costumes, may find themselves facing excess inventory or supply shortages depending on demand.

Demand constraint can be a significant challenge for businesses, particularly those in highly competitive or seasonal industries. However, by implementing effective marketing strategies and investing in supply chain management and inventory optimization, companies can reduce the risk of demand constraint and improve their ability to meet customer needs. By staying proactive and flexible in the face of changing market conditions, businesses can succeed even in the most challenging environments.

I hope that I didn’t make this too dry but this is one of those interesting dynamics that help larger companies get more granular with their operations. If this is something that you need help with or just want to chat, contact me using the contact tab or email.

Facebook Advertising Terms

This resource will be updated as new terms and updates to the ad product occur. This was last updated: 12/30/2019 *

Campaign – Overall goals from efforts and establishing rules
of ads + ad sets.

Ad Set – Who we are targeting and why.

Ad ID – Identifying number that Facebook gives to each unique

Ad Creative – The actual media and text of the ad, the
part the people see.

Ad Media – The media involved in ad. Can include videos, photos, gifs and more but will always need ad copy to complete ad.

Ad Copy – short post text that accompanies the media to complete ad.

Objective – Your advertising objective is what you want
people to do when they see your ads.

Reach (Unique Views) – The number of people who saw your
ads at least once.

Impressions (Times Seen Total) – Impressions measure
how often your ads were on screen for your target audience.
Impressions may include multiple views of your ads by the
same people.

Frequency – how often an add is shown to a specific ad set
Result Type – specific end goal that classifies what is a result
considered in this campaign.

Results – the actual amount of results received from paid

Cost per Result – how much it cost to get to each ‘result type’
Amount Spent – amount of USD spent on individual

Brand Awareness objective – The brand awareness objective
is for advertisers who want to show ads to people who are more
likely to recall them.

Video Views objective – how many times a video is viewed
longer than 3 seconds.

Conversions objective – how many times a specified action
occurs on site. we specify what is considered a conversion (ex:
a full purchase or a email sign up both are goals and can lead to

Estimated Ad Recall Lift – The estimated ad recall lift
(people) metric shows how many people we estimate would
remember seeing your ad if we asked them within two days.

ThruPlay – ThruPlay allows advertisers to optimize and choose
to pay only for ads that are played to completion, or for at least
15 seconds. This optimization is available with auction or reach
and frequency campaigns.

Website Adds To Cart – The number of add to cart events
tracked by the pixel on your website and attributed to your ads.


Better Marketing Please,


Marketing Thoughts

While a very niche marketing strategy, the following is a great concept to mention for manufacturers of products who sell them to vendors and online – unbranded. Our audience and consumers are much smarter than they used to be. They know about businesses like Alibaba and how companies buy unbranded products and add branding and their margins to the cost. This goes for anyone making phone cases, gloves, jackets, blank t-shirts, or any other product that someone would buy and alter to make their own.

You, as a manufacturer, should have your blank products for sale to the public at a high high high margin to add more perceived value to your bulk customers. Make your price higher and expect to sell nothing. That’s the point, but it is out there and available to the pubic looking.

What does this do?

Let go through a scenario here, actually two to nail down the situations this could be used in…

Scenario 1 – Los Angeles Apparel

Los Angeles Apparel is an excellent example of a B2B & B2C clothing brand. They make blank apparel that is modified and altered by other brands. They also sell their blank clothing on their website at a ridiculous price (basically retail price). This strategy provides you with a level of quality or exclusivity. When businesses use Los Angeles Apparel, knowing that if their customers want to try and figure out how much this piece cost to make, they can get influenced by the price shown on Los Angeles Apparel website. If they know the industry, they understand that those prices are not what vendors get them at, but it provides them with more value (in their minds).

Safe consumers are aware of the old ways of buying from China, rebranding, then uncharging for mediocre products. It doesn’t work nowadays and Los Angeles Apparel knows this. They provide their vendors with a brand value that is being carefully maintained by the “man,” Dov Chenny. He was also the founder and CEO of American Apparel until he sold it to Gildan in 2018. American Apparel took it a little too far by being a blank apparel company that had physical stores, but they also had a major blank garment division that was working on the backend to make B2B sales. The combination is a delicate dance, but as a manufacturer or supplier, you need to know that you have a brand. You can set a quality standard and brag about it without messing up your B2B customers.

If anything, adding more brand value to your business is only helping your customers and giving them a reason to buy your product over your competitors.


Scenario 2 – Champion Apparel

Champion has incredible, simple products. They add small touches such as the reverse-weave and the embroidered patch on the sleeve. However, their blank apparel is great by itself and is altered and printed for other businesses. Champion pieces can be found for sale at Urban Outfitters – a hoodie is 50+ dollars at a major retailer. By utilizing Champion, companies can add their brand value onto Champion’s to reach a higher price point.

The trade-off is the garments cost more. Most companies that take advantage of these garments are selling at premium rates for blank companies for precisely the reason above. They have built brand value that is so beneficial, it can motivate people to buy the garment based solely on quality. Cut them in and reach a higher price point for your garments. If pushback is present, you can offer a lower-tier product and you learn more about your audience. Most people will appreciate the quality of Champion and it will be an additional factor in helping you seal-the-deal on a new customer.

After writing this article, I thought this practice might be illegal or against regulations etc. It turns out this is a common practice in the apparel industry but not as common in other products such as phone cases. This shouldn’t be a dirty tactic. You are not trying to circumvent your customers or make all the money possible by selling singles. It is only adding value to your base product in case someone finds out about your blank product they bought. They can have some sense of value and know that they didn’t buy a .40 cent phone case that someone up-charged the hell out of.


Better Marketing Please,


Best Uses of TV Screens For Retail Spaces

Spaces are significant, and screens add immense value while also being able to be branded and curated to complement your brand. There are plenty of things you can do with screens in your business, but here are some examples as well as why I think they work well.

Some industries NEED screens and NEED to be implemented gracefully including:

  • Restaurants
  • General Stores
  • Grocery Stores
  • Clothing Stores
  • Banks
  • Nutrition Stores
  • Gas Stations
  • In-Store Activations or Examples

Now let’s talk about them specifically…

Restaurant screens are crucial unless you own a high-end luxury restaurant. These screens can display menus, which can prevent menu printing costs and incentive menu changes. The screens can show product details and images of your food that will help customers see what type of dishes you offer. You can play video commercials if you have them or keep it on a static menu with photos, but that is the beauty of a good screen. You can have it fill a lot of space with your branding and your content which helps build your brand while also giving people a screen to look at (hint: people love big bright screens – get a nice one, and you will be rewarded)


You can use screens as a way to take orders and engage with your customers. Here is a White Castle using screens as self serve tellers. This will help them promote more items and showcase more imagery to help upsell customers while also keeping their business efficient and focusing on making food.

Some screens can have static images that just help you promote your other marketing channels while people wait.

Other TVs can be used like regular TVs…for entertainment. Whether it’s sports or the news, a tv is a great way to show content that starts conversations.

Clothing Stores
Screens can be used to set the vibe or play music in clothing stores. They can also showcase videos of product details and also show still images of product lookbooks. Screens are versatile, in most settings including the apparel setting, you can use them to set the vibe and encourage people to take a break in your store. That gesture in itself may turn them into a customer!

General / Grocery Stores
I think more grocery stores should adapt screens to showcase daily or changing deals while shoppers are in store. I could see Whole foods having a tv in the middle of every isle (facing each direction) showcasing deals on each specific isle. This could allow them to hyper-target deals and make super quick sales to clear particular products. This is the future, and more grocery stores and general stores will be using them more. You wait!

Just like any other business, a bank could use screens to communicate new features, show informative content, and more on screens while also building a brand value of quality. Here is a quick example of how Bank of America did this in their SF branch

Gas Stations
Gas station screens are one of the greatest inventions ever. This is a place to show advertisements and deals with the person getting gas. Usually, this customer would pull up, get gas, and leave unless they needed something in the store. The screen shows things you may need and may spark the idea to go in and get something. This was never possible before, but now BOOM! Gas station screen.

Tradeshow Activation Screens
Screens can be an engaging factor that sets your tradeshow booth apart from others. You can us sit to broadcast content or use touchscreen demonstrations to collect data and create a pleasant experience for people checking out your booth. The use cases are plenty, but the originality factor is what will set you apart from your competition.

These are just some uses of screens, but I would highly recommend you get a screen for your workplace and see how you can use it soon. Producing content and videos should already be apart of your business, and a screen allows you to showcase that content at your space and maximize all of your efforts.

Better Marketing Please,


Small businesses can beat corporations with brand value and the ability to stay agile.

Small businesses are still alive and well. You just need to know how to keep up with the needs of your customers and be accepting of change. Most businesses have a way of doing things, and they stick to it. Change means they could lose money which is not a risk most sustainable businesses are wanting to take (understandable too).

But change brings new opportunities to expand your business and grow at the cost of having to do more on the fly thinking. You also may have to do some of the ground level work first to make sure it is done right, but these are all hurdles that are easy to get over and keep racing.

1. Yelp Basic Business account and Google Listing
Yelp and Google My Business for your business needs to be set up, updated and showing your best light
These are tested ways that physical businesses can get foot traffic and these are them. How do you expect to get traffic without being in places where people search for businesses. Google and Yelp get most of the business search traffic and are used by most people in the US.

This has become apart of the routine when picking a restaurant or business – young people will always look online and at reviews first before stepping foot somewhere. They know they don’t want to waste their time and can get photos and reviews of food from their phones. Convenience is key, and a lot of these points below involve an element of making it convenient for your customer to find you or to get to you.

2. Social media posting daily: Instagram, Facebook, Twitter and even LinkedIn depending
Your business needs to be using these free platforms that have free attention on them. Facebook, Instagram, Youtube, Snapchat and all the other platforms have lots of eyeballs and if you want to expand your business you need to use these services.

There are two ways to use them – PAID OR UNPAID. By using them unpaid, you can develop the skills needed to have good social media and then you can have a better feel for what your audience wants. Paid social media can be a money black hole if you aren’t careful so make sure you are ready to maximize your budget and don’t just jump into it with a large budget expecting to it all back.

3. Make sure your website has a place to collect emails
Make sure to put it in your sidebar, when they come to your site, in the menu, and you can even use an exit-intent pop-up to offer them something exclusive if they are going to leave your website.

All of these tactics, combined with the right offer or service of yours, can make a killer strategy to get returning customers coming back more and more often.

4. Email your customers weekly
This doesn’t need to be anything complicated or crazy discounted but you should be in contact with your customers via email at least once a week. This will keep you on their mind and will allow you to keep them updated on products, changes and other info to get them to come in again.

5. Online ordering if applicable
Make it convenient for your customers to integrate online ordering into your sales process. You can use this as a way to save time for your busy lunch rush or use it as a way to cut out the fees taken by Postmates, Uber, etc. There are lots of people that would rather get the food themselves if they could order online and get notified accurately when their order is ready.

You can use a custom solution that works with what you already have or you can see if your existing POS / Order management software offers this as an add-on. It is becoming pretty popular so it is not a weird thing to ask them at all.

6. Track websites analytics and learn how to read data
Use Google Analytics to track what your website viewers are doing so you can make your website better. By looking at your website data you can make sure you are improving the most frequented pages and are paying attention to some key points.

With Google Analytics, you can track conversions, bounce rate and time spent on site. These are important metrics to see if people are actually looking at your website or clicking away.

I write a lot about analyzing data and what you can do with it, so stay tuned to my blog for specifics but you first need to understand how to read the data and make sure everything is set up properly.

7. Adding content to your website weekly
Whether it is new company updates, blog posts, event recaps, menu changes or anything else you need to be adding new content and pages to your website frequently. The frequency shows Google that your website is current and relevant and that helps with SEO rankings.

By adding new content, you are also giving yourself more things to promote on your email marketing and social media so it is a win-win. You get content to post, and you can promote your own content through your own channels all while adding more content to your website too. The name of the game is content but that doesn’t mean that you can’t maximize your content for all channels

Better marketing please,


Social Media now has optimization similar to SEO for websites.

Instagram is a tricky beast and if you are looking to tame it, you need the right tools and knowledge. I am not claiming these are all facts, but these are some things about the Instagram algorithm that I noticed.

Algorithmic factors are elements that the algorithm uses to build a profile of your content and your account. Think of it like SEO for social media where you have to optimize and do little things to please the Algorithm gods for free traffic. Including things like:

  • -how active your followers are
  • -how many likes you get on average
  • -how many likes you get within the first few hours
  • -how active your comment section is
  • -how often your followers watch, replay, skip or share your stories
  • -how likely your followers are to engage at all
  • -how long your followers watch your videos (Watch time)
  • -and more coming

These algorithmic factors change all the time, and it’s all based on Instagram’s priorities. When they released Snapchat 2.0, aka Instagram Stories, they made that a massive factor in the algorithm. Creators that used all the Stories features were rewarded with more organic reach, and that’s what you need to remember.

If you take anything from this article, it needs to be: Whenever new features come out, use them all the time and add them to your existing routine. That will severely impact your algorithmic rankings. Even if it’s small like the Instagram Poll or Question features, there will always be some advantage also if it’s small. If these features don’t work with your audience, AFTER you try them, then you can quickly shut it down and say it didn’t work. But always try them first and try them for at least a month and get some reliable data.


Places Where The Algorithm Displays Similar Content

Instagram specifically has a few select places that the algorithm sneaks content into whatever you are doing. These places make it easier for businesses to get more reach and more accessible for consumers to see more relevant content.

Here are all the places the Instagram algorithm displays content that could get your content seen so far:

  • -On the Explore Page
  • -In hashtag feeds
  • -After DMing someone a post, if you scroll down after the post, they sent you

Note* I will keep this list updated as I go so make sure to bookmark this page or save this link somehow.*

Get in the mind of an average Instagram user. Reverse engineer the ways that people can find you and figure out how to optimize for those places. Let’s pretend you just posted a well-performing post, and a random person ends up seeing it through one of the above areas. You need to make sure that your profile optimization is tailored to help you grow your business in a lane. You should use a CTA and a link that lead to someone discovering more about your business or products to turn them into customers, but make sure to plan that journey out.

I wrote an article on optimizing your social profiles here: Perfectly Crafted Social Media Bios And Captions


The Journey of an Instagram Follower

If the person does not follow you:
-Person sees content from algorithm or recommendation
-If they don’t like it they keep scrolling…sorry next time.
-If it’s good they like it and follow you
-if it’s really good they will probably comment, like and follow
-if it’s excellent they will possibly comment, like, follow and share it with a friend

If they follow you:
-Person sees content
-If they scroll past it without engaging with your post it reduces the likelihood that they will see your content in the future
-If it’s good they like it
-if it’s really good they will possibly share it with a friend or on their stories/feed
-If it’s excellent they will want to comment on and add multiple comments in a conversation

I hope this helps you better target your social media goals. You can say likes are everything, but at the end of the day, there is SEO for social media now, and the best way to optimize is to start treating social media like SEO on your blog. Be purposeful and intention while also adding immense value – whatever that means in your industry. It could be a slider explaining you’re onboarding process, a funny product commercial, or a How-To video. They all are valuable in their particular way and add to the overall strategy.

Better marketing please,


All Profile Image Sizes For Facebook, Instagram, Twitter, Youtube, Linkedin, Pinterest & More

Here is a list of all the sizing for your social media imagery; that is fancy talk for all the stuff you would need to set up your social media platforms completely.

If you need help crafting your social media profile details, check out my article: The Perfect Social Media Description after you read this one.


Profile Pictures:
Profile Pictures are usually all the same. You can probably use the same logo sizing and design files for all of the social networks, but I still listed the sizing for each individually. If you want to make one for all of them, make a 1000 x 1000 px square file for your logo but make it also compatible with a circle crop, see image below.

Some channels are square crops, and some are circles, but most of them will be circles soon. The simple reason, circles are friendly and more clickable for your thumbs.

Instagram – Profile Picture:
Instagram only has profile pictures, so setting it up isn’t hard at all.
High Res 1000 x 1000 and make sure the focus is centered for a circle crop.

Facebook – Profile Picture:
400 x 400
Facebook has a square crop, so leave your profile picture at the original aspect ratio.
Minimum 180 x 180
These photos will appear 170 x 170 on a desktop site and will appear as 128 x 128 on most smartphones. Business pages have a very familiar look to the personal profile pages and will follow the same rules.

Facebook Business Page Cover Photo
820 x 312
Your business page cover photo should be at as high of a DPI as possible to make your page look as high quality and premium as you can. Your cover photo is one of the most significant pieces of real estate available for your business on Facebook. This cover photo is the place to establish your brand identity and highlight what you are and what you stand for.

Facebook Event Cover Photo
1920 x 1080
Make sure to keep text elements centered. Events are posts in a few different places, and keeping your text will allow consistency across all areas they are displayed. This event cover photo shows in feeds at a minimum of 470 x 174, so make sure to keep that in mind when designing or adding text elements.


Twitter – Profile Picture:
400 x 400
Twitter has a circle crop, so follow the rules above.

Twitter Header Image:
1500 x 500
Twitter has a wider header image, but this allows you to put more branding on the sides while also keeping a visual header aesthetic.


Youtube – Profile Picture:
800 x 800
Displays as 98 x 98 on desktop

Youtube Channel Cover Photo: 2560 x 1440
Optimizing your Youtube header for multiple platforms, including TVs, phones, and computer screens, is not easy, but if you make your header simple and with center branding. Your header can shrink to as little as


Linkedin – Profile Picture:
400 x 400
Linkedin has a circle crop, so make sure your imagery is centered for a circle.

Linkedin Header Image:
1584 x 396
Personal Background images can be in JPG, PNG or GIF

Linkedin Company Header Image:
1536 x 768
Company Background images can be in JPG, PNG or GIF

Linkedin Hero Image:
1128 x 376
Use this space as an additional image to tell your brand story.


Pinterest – Profile Picture:
400 x 400
Pinterest has a square crop.
Shows at 165 x 165 pixels
Shows at 32 x 32 in other places


Better Marketing Please,


How To Write Them, Getting Results, Character Requirements and Do’s & Don’ts

Social media profiles are like separate websites on a very popular website. Facebook has nearly 2.7B monthly active users, Instagram os almost at 1.1B monthly active users, and Twitter has 334M. Social media has become a part of our every day lives as a tech involved person. Whether you follow news and politics or just like to see some of your hobbies – social media is the place to go to view and engage with endless content. Social media has truly changed the behavior of consumers, and your business needs to be able to adapt quickly and agile no matter what size.

Think of social media posts as mini-billboards… stay with me for one minute here. Each billboard is trying to get a message across with images and text. Some are better than others, and some factors make your posts more clickable. That’s not this post, that’s this post here. (link to factors that make social media posts more clickable)

You need to think about what happens after they engage with your content and how you can optimize that part of the funnel to get more visitors to your website from social media. Here is how the engagement usually plays out on Facebook or Instagram because they are algorithmically driven.

I wrote a full article on Instagram discovery here: Instagram Natural Discovery: How People Can Find You On Instagram

Captions VS Descriptions

In both situations, writing good captions and making your profiles optimized are critical ingredients to getting the best results. You want to capture every single follower, and the best way is to be systematic and strategic in your approach. Each description should have a quick summary of what you do, a brand hashtag to tag you, and a call to action with a URL. Social media is the place for entertainment, fun, and media so you have to keep all of your writing short and sweet. Captions and descriptions should be quick, to the point, and involve some language that makes them feel like being apart of a club or community.

When writing captions, asking questions is also very important! Just don’t force it because it will sound fake. You will see so many people push random questions into social media posts just to generate any sort of engagement. Comments are valuable, and people will do anything for them! Responding to individuals personally is included in that. Try out commenting on your favorite Instagram models post responding to their bogus questions within an hour of them posting. I guarantee they will respond because they want those comments right when they post a post to boost its popularity, and they also want others to see them responding and comment with hopes of getting a similar response. We can learn from that and try to inspire conversations in comments. Use it like a forum or a chatroom and instigate meaningful discussions that will allow you to not only stand out but to build super fans.



When writing your descriptions you want to follow some of these quick guidelines to help point your marketing efforts in an efficient direction. For the Do’s, only apply the ones that work for you but also try to experiment and get ideas from the other ones.


Write a quality CTA. Write a CTA as the final line to incentive them to click on a link or click the follow button. People need to be told, unfortunately.

Always link to something. Don’t ever let your link area go empty because you are WASTING TIME AND EFFORTS. Always have a link.

Don’t ever use a link on social media that is not hyperlinked. If it’s not hyperlinked or easy to get to then find another way to link it. For Instagram, you can’t put clickable URLs in each post so you say in the post “Link in bio” or a CTA to direct them to the clickable URL area on the IG profile.  It looks bad if you have a link and you can’t click it so make sure all your links are clickable.

Use a link that is mobile-friendly. Make sure it is mobile-friendly and ready to collect leads. Most social media is consumed on mobile phones so make sure the location of where you are sending your audience is optimized.

Introduce your branded hashtag. Use #yourbrand or whatever you deem your brand-specific hashtag and promote it on the description of your social media. This will get people to post UGC (user-generated content) and engage their followers with your brand.

On-Brand language to set the tone for your brand. This lets people know the tone, conversation, style of your page and allows you to catch the eyes of potential followers.

Utilize all your characters. Listed below are the specific requirements for each platform so you can reference them and bookmark the page.



Too many emojis is a problem. Tasteful amounts are acceptable but make sure you don’t use more than 3 or 4 unless it is for a specific purpose.

Don’t be boring. This is your first impression, make it count.

Putting no description. Don’t be a cool guy, you REALLY should put a description on your account even if it’s a minimalistic one. Random people all the time will find your page and it is an easy way to get them to follow you by telling them what you are all about upfront. Think of a dating profile, would anyone pick you if your account was blank?

Promote too many things. Have some direction to your social media promotion and stay focused on one or two offers. Anything more will confuse your viewers and might make them not want to click.


Description Restrictions Per Platform:

Instagram: 150 character limit for your description and this is including your CTA. Make sure to leave room for a clear, well crafted, and short CTA.

Facebook: For the Short Description section you are restricted to 155 characters but you can expand more in your About section which has a limit of

LinkedIn: For your company profile, you get a 120 character tagline that displays next to your name and image. You get 2,000 characters on the full About tab which also has other details you can pre-fill.

Twitter: 160 character limit on your Twitter bio so make this count! Short and sweet is better but also remember to put in a CTA and a link to an optimized website.

Pinterest: 160 character limit for the Pinterest bio. Again, make sure to have a CTA and a beautiful profile image.

TikTok: 80 character limit but they allow you to link a Youtube and Instagram directly.


Post Restrictions Per Platform

Instagram: 2,200 characters is the limit for Instagram posts. Even if it is a photo or video they all are the same restrictions. You are also restricted to only 30 hashtags on one post so keep that in mind.

Facebook: 63,206 characters is the limit for Facebook posts so use them up! Experiment with long-form content or keep it short and sweet, you pick!

LinkedIn: For status updates on personal accounts the character limit is 700 but it goes up to 1300 for company pages. For articles, there is no limit but keep it consistent with good blog writing practices.

Twitter: A tweet started off as 140 characters but got upgraded to 280 characters at the end of 2018. 280 characters is a lot so make sure to make it count.

Pinterest: 500 character limit per pin. Pins should also be more visual so make sure to keep it short and sweet.

TikTok: 150 character limit to the text portion of TikTok posts. The video portion is limited to 15 secs and is primarily vertical video so flipped horizontal video will not fly on this platform!


Here are some examples of some great Instagram descriptions and why I like them:

Toyo Tires

Toyo offers original automobile content and also showcases the use cases of their premium brand of tires. They put up constant video and photo content and are really connected to their community in the comments. Their Instagram especially has grown so much recently because they have been consistent with their content and have really prioritized digital as the main avenue for them.


Red Bull

Red Bull is basically a media company at this point. They make an amazing consistent product and they also create variations of that product but they sell the product through all the media, sponsorships and sports events that they put on. They are involved in every single extreme sport and they have a stacked media library across the web including their Youtube channel.


Chinatown Market

CTM is a clothing brand that is taking the internet by storm this year. They are constantly releasing new quality clothing, posting daily content and engaging with their audience. They not only pay attention to timely trends but they take advantage of them with products and quickly agile promotion.



Gary has revolutionized the social media industry and has pushed more major brands into the space. He works with brands like Toyota, Chase, Pepsico, Johnson’s, Unilever, Hulu and more. Find more digital marketing tips and advice on his personal social media.


Whole Foods

Whole Foods makes groceries fun by giving you fun recipes and content for what to do with the products you just bought at this store. They also use these channels to tell people about deals and sales while also giving them premium content to fill up those channels with media. Whole Foods uses a lot of the social media elements also in-store. Whole Foods is efficient with their content and you might see a social media post as an in-store promotion.


Louis Vuitton

The legendary luxury brand has been on fire digitally this year. The acquired some new talent for their menswear line (Virgil Abloh from Off-White) and have altered their business model to include frequent product releases (almost daily) and constant content.  I would highly recommend checking out what they are doing for content creation. LV is crafting their lifestyle online and you can take pointers from it by watching and apply some elements to your business. They are using every single feature and advantage online so you need to figure out how to do the same while also keeping your brand value.


William Painter

WP makes sunglasses but is in one of the most monopolized industry. Luxottica owns more than half of the whole sunglass manufacturing market and they also own The Sunglasses Hut and other retailers too. To compete in such an industry requires agile, targeted marketing and that’s exactly what William Painter does. Their YouTube video ads are super high quality and really showcase why they provide a different product in every way. They go over materials, why they used them, the built-in features and more. Check them out and see more about their content on their Youtube or social media.


Fashion Nova

Fashion Nova is one of the originators of influencer marketing and have been incredibly successful sticking to their lane and continuing to dominate. Fashion Nova combines events, influencer marketing and social media content to create an ecommerce giant. You can take some tactics and apply them to your business so watch them and see how they convert people from social media to their website because it is pretty interesting. Fashion Nova’s website is inspired by social media buttons and layouts to give the customer a familiar feel if they just came from Instagram. #SuperSmart

If you want to optimize your social media pages, I wrote an article about that separately here: Optimize Your Social Media: All Image Sizes For Social Media Profiles


Better marketing please,