Facebook Advertising Terms This resource will be updated as new terms and updates to the ad product occur. This was last updated: 12/30/2019 * Campaign – Overall goals from efforts and establishing rules of ads + ad sets. Ad Set – Who we are targeting and why. Ad ID – Identifying number that Facebook gives …
Marketing Thoughts While a very niche marketing strategy, the following is a great concept to mention for manufacturers of products who sell them to vendors and online – unbranded. Our audience and consumers are much smarter than they used to be. They know about businesses like Alibaba and how companies buy unbranded products and add …
Best Uses of TV Screens For Retail Spaces Spaces are significant, and screens add immense value while also being able to be branded and curated to complement your brand. There are plenty of things you can do with screens in your business, but here are some examples as well as why I think they work …
Small businesses can beat corporations with brand value and the ability to stay agile. Small businesses are still alive and well. You just need to know how to keep up with the needs of your customers and be accepting of change. Most businesses have a way of doing things, and they stick to it. Change …
Social Media now has optimization similar to SEO for websites. Instagram is a tricky beast and if you are looking to tame it, you need the right tools and knowledge. I am not claiming these are all facts, but these are some things about the Instagram algorithm that I noticed. Algorithmic factors are elements that …
How To Write Them, Getting Results, Character Requirements and Do’s & Don’ts Social media profiles are like separate websites on a very popular website. Facebook has nearly 2.7B monthly active users, Instagram os almost at 1.1B monthly active users, and Twitter has 334M. Social media has become a part of our every day lives as …
