In the swiftly evolving digital realm, meme marketing stands out as a beacon for brands looking to forge genuine connections with their audience. This unique blend of humor, culture, and insight transforms standard marketing into an engaging, interactive experience. Here’s how you can harness the power of memes to not only capture attention but to …
Data analysis is now a critical component of digital marketing. As online activities surge, the resulting data provides key insights into consumer behavior and campaign effectiveness. This article guides you through essential steps for leveraging data analysis to boost your digital marketing ROI. The Essence of Data in Digital Marketing Understanding the Role of Data: …
Mastering Vertical Video For Your Advertising Strategy Let’s cut to the chase, folks: video marketing is no longer the next big thing—it’s THE thing. The beast of marketing evolution has unveiled its newest, shiniest tool: vertical video. And yes, it’s as monumental as it sounds. In this day and age, this isn’t just an option; …
Welcome, all you trailblazing keyboard warriors, to the 2024 guide for crafting that winsome content that’ll send your readers into a tizzy and rocket your blog to stratospheric heights. Armed with this definitive guide, you’ll discover the secret sauce to creating a blog so irresistibly engaging, it’ll make you the envy of the blogosphere, generate …
Quick Summary: Key strategies include aligning content with business goals, understanding your target audience, prioritizing evergreen content, staying focused on the main point, embracing niche topics, connecting niche topics to broader struggles, organizing blog posts effectively, offering actionable steps and resources, backing up claims with data, citing sources properly, using SEO strategically, focusing on long-term …
Quick Summary In the digital age, video marketing has taken center stage, proving to be a game-changer for small businesses. From a significant surge in brand awareness to a promising increase in lead generation and sales, the power of video can’t be overstated. In our latest deep dive, we explore the top video marketing trends …
Quick Summary: Supply and demand principles dictate how much of a good or service is produced and the price it is sold for. Businesses that are supply or demand constrained face unique marketing challenges, as they must find ways to balance customer expectations with their own limitations. In a supply-constrained environment, businesses must focus on …
Facebook Advertising Terms This resource will be updated as new terms and updates to the ad product occur. This was last updated: 12/30/2019 * Campaign – Overall goals from efforts and establishing rules of ads + ad sets. Ad Set – Who we are targeting and why. Ad ID – Identifying number that Facebook gives …
Marketing Thoughts While a very niche marketing strategy, the following is a great concept to mention for manufacturers of products who sell them to vendors and online – unbranded. Our audience and consumers are much smarter than they used to be. They know about businesses like Alibaba and how companies buy unbranded products and add …
Best Uses of TV Screens For Retail Spaces Spaces are significant, and screens add immense value while also being able to be branded and curated to complement your brand. There are plenty of things you can do with screens in your business, but here are some examples as well as why I think they work …
Small businesses can beat corporations with brand value and the ability to stay agile. Small businesses are still alive and well. You just need to know how to keep up with the needs of your customers and be accepting of change. Most businesses have a way of doing things, and they stick to it. Change …
Social Media now has optimization similar to SEO for websites. Instagram is a tricky beast and if you are looking to tame it, you need the right tools and knowledge. I am not claiming these are all facts, but these are some things about the Instagram algorithm that I noticed. Algorithmic factors are elements that …
